影響消費者採用多功能行動付款之因素

The factor of affecting comsumers to use multi-purpse motion payment

林俐君(Li-chung Lin)

指導教授 ： 張東生

國立中央大學/管理學院/企業管理學系/碩士(2007年)

摘要

隨著資訊科技的進步以及手機的普及，以及電信業者營收的減少，使得行動商務成為發展的趨勢。其中，行動商務能順利的發展，如何付款則成為重要的議題之一。而行動裝置(手機、PDA)可以運用在不同的付款情境則為所謂的多功能行動付款。 本研究之主要目的在探討消費者對於行動付款之認知及採用行為之影響因素，以科技接受模型為主要理論架構，並探討其他可能影響消費者行為模式之變項，加入創新擴散理論、信任理論發展出本研究架構，探討知覺有用性、知覺易用性、相容性及信任因素對消費者採用多功能行動付款採用意圖之分析。 本研究的結果︰ 1. 知覺有用性、知覺易用性和相容性皆會對採用意圖產生正向的影響。 2. 信任和相容性會正向影響知覺有用性及知覺易用性，進而影響採用的意圖

關鍵字

信任 ； 多功能行動付款 ； 科技接授模型 ； 創新擴散理論

並列摘要

Along with the information science and technology progress as well as the handset popularization, as well as the telecommunication industry earning reduction, enables the mobile commerce to become the development the tendency. Among them, can the mobile commerce the smooth development, how pay money becomes one of important subjects. But the running gear (handset, PDA) may utilize in the different
payment situation for the so-called multi-purpose mobile payment.

The main purpose is discussing the consumer regarding to move cognition of the payment and to use for it influence factor，「Technology Accepts the Model」the main theory architecture，and discusses other factor that may influence customer behavior, 「Innovation Diffusion Theory」、「Trust theory」will be referred to develop this research structure. inquire how the perceived usefulness, perceived ease, compatibility and trust influence the intention of adopting multi-purpose mobile payment•
The results of this thesis are summarized as below︰
1. Perceived usefulness、perceived ease and compatibility all have significant and obvious influence on intention.
2. .The trust and the compatibility have significant and obvious influence on perceived usefulness and perceived ease, then the influence uses intention.

並列關鍵字

multi-purpose mobile payment ； Innovation Diffusion Theory and Trust. ； Technology Acceptance Model

參考文獻

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