平面媒體記者工作價值觀、專業價值觀與工作投入關係之研究

A Study on the Relationships among Work Values﹐Professional Values, and Job Involvement of Reporters

羅惠萍(Hui-Ping Lo)

指導教授 ： 林文政

國立中央大學/管理學院/人力資源管理研究所碩士在職專班/碩士(2007年)

摘要

本研究之動機，來自國內近年幾件媒體記者與受訪者之間發生利害衝突的重大新聞事件。故本研究之主要目的在探討國內平面媒體文字記者之工作價值觀與專業價值觀，對記者工作投入的影響；進而找出兩種價值觀，何者對工作投入有較佳的預測力，以作為媒體管理者在招募記者時之參考。
本研究從記者工作價值觀和專業價值觀的不同構面，探討價值觀對工作投入之關聯性。透過文獻探討，共發展出三項主要研究假設，分別是假設一：記者工作價值觀各構面對工作投入有顯著影響；假設二：記者專業價值觀各構面對工作投入有顯著影響；假設三：記者專業價值觀較工作價值觀，對工作投入更有預測力。
因此，本研究透過問卷調查的方式進行實證研究，對國內平面媒體之文字記者發出問卷，共回收132份有效問卷，包括報紙、雜誌及電子媒體；經由統計分析之後，歸納出下列四項主要研究結論：
一、記者工作價值觀中，「尊嚴取向」對工作投入有顯著正向影響；而「健康休閒與交通取向」對工作投入有顯著負向影響。
二、記者專業價值觀中，「工作承諾」「大眾服務」及「新聞責任」價值觀對工作投入有顯著正向影響。
三、專業價值觀與工作價值觀對工作投入的預測力幾乎不分軒輊。
根據研究結論，就管理意涵上提出以下建議，提供媒體管理者在招募及管理記者之參考：
一、在招募記者時，宜將價值觀納入考量。
二、甄選「尊嚴」取向較高的記者。
三、甄選時，對「休閒健康與交通取向」高的記者，宜再確認其對工作投入的態度。
四、媒體管理者宜適當對記者溝通及宣導新聞工作的專業倫理。

關鍵字

工作投入 ； 專業價值觀 ； 工作價值觀 ； 記者

並列摘要

The thesis mainly studies on the relationship among work values, professional values and job involvement of domestic media reporters. And compare the two kinds of values, which one can predict the job involvement better. The research result can be reference when media organizations recruit reporters.
The study discusses the relatedness between job involvement and different aspects of work values , also different aspects of professional values. There were three major hypotheses that has expanded and proposed by reviewing preview literatures: In the first hypothesis, the aspects of work values have obvious correlation with job involvement. In the second hypothesis, the aspects of professional values have obvious correlation with job involvement. In the third hypothesis, the professional values is better predictor on job involvement than work values does.
This research conducted questionnaire and its target group focused on domestic media reporters. Data analysis based on 132 usable samples, including newspapers, magazines and webnews media reporters. By statistical analysis, we conclude three major results as follows：
First, in reporter’s work values, the “dignity orientation” has obviously positive effect with job involvement; yet the “leisure、healthy and transportation orientation” has obviously negative effect with job involvement.
Second, in reporter’s professional values, the “job commitment”、the “public serving” and the “news responsibility” have obviously positive effect with job involvement.
Third, the professional values and the work values are almost equal on predicting job involvement.
According to the research conclusions, hereunder have some suggestions along with this research, provides media manager or supervisor some references on recruiting and managing the reporters:
First, when recruits reporter, suitably take the values into consideration.
Second, select the high “dignity orientation” reporter, because he or she may have higher job involvement.
Third, when a reporter with high “healthy、leisure and transportation orientation”, make more effort to make sure if he or she has good attitude toward job involvement.
Fourth, the media manager shall suitably communicates with reporters, and put more emphasis on the professional ethics of news work.

並列關鍵字

Job involvement ； Professional values ； Work values ； Reporter

參考文獻

陳正沛,「研究人員之工作投入」，國立政治大學企業管理研究所碩士論文，1983。

盧美秀、林秋芬，「各級護理學校應屆畢業生之工作價值及其對專業承諾的影響」，台灣醫學,4卷，2期,頁115-126，2000。

McQuail, D.著，最新大眾傳播理論（上．下）Mass communication，四版，陳芸芸、劉慧雯譯，台北：韋伯文化，2001。

朴英培，「工作價值觀、領導型態、工作滿足與組織承諾關係之研究－以韓國電子業為例」。國立政治大學企業管理研究所博士論文，1988。

張麗玉,「新世代護理人員對護理長角色期望之探討」，臺北醫學大學護理學研究所碩士論文，2005。