- 學位論文
從認知理論探討創業機會辨識對績效之影響
Discussion on the Effect of Entrepreneurial Opportunity Recognition on Performance from Cognitive Theory
摘要
近年來，由於台灣薪資並未隨著經濟成長而增加，導致創業家自行創業的情況逐年增加。本研究以認知理論為基礎來探討創業者機會辨識行為，透過創業資源、先前知識與創業警覺性等前置因素，分析認知機會與實際機會的認知差異，以及創業機會辨識與創業績效表現之間的影響關聯性，依此提供給後續研究者與創業家辨識創業機會之建議。 本研究採取問卷為調查方式，以台灣中小企業創業家為調查對象，回收242份問卷，有效問卷214份(回收率88.42%)。本實證研究指出，本研究模型的測量模式具有良好的信效度，在結構模式方面則發現:(1) 創業資源構面對認知機會和實際機會皆為顯著正向影響；(2) 先前知識構面對於認知機會和實際機會皆為不顯著影響；(3) 創業警覺性構面對認知機會為顯著正向影響而對實際機會為不顯著影響；(4) 認知機會與實際機會皆正向影響創業績效。
並列摘要
Abstract In recent years, the average salary in Taiwan has not risen up with the economic growth; therefore, cases that entrepreneurs started their own business has increased year by year. Based on cognitive theory, this study also discussed the entrepreneur behavior of opportunity recognition, and discussed the relationship between the cognitive difference between expectative opportunity and actual opportunity and the performance of entrepreneurship through the factor, such as entrepreneurial resource, prior knowledge, and entrepreneurial alertness. At last, this study gave some advice of successful opportunity recognition. This study collected 242 samples in total by using questionnaire method for the entrepreneur of SMEs in Taiwan. There are 214 valid questionnaires among all the samples. Analysis using structural equation modeling in this study reveals that the measurement model has good reliability and validity. The empirical results of structural model showed that (1) for Expected Opportunity and Actual Opportunity, Entrepreneurial Resource aspect has significantly positive effect. (2) for Expected Opportunity and Actual Opportunity, Prior Knowledge aspect has no significant impact. (3) for Expected Opportunity, Entrepreneurial Alertness aspect has significantly positive effect; however, for Actual Opportunity, Entrepreneurial Alertness aspect has no significant impact. (4) both Expected Opportunity and Actual Opportunity have a positive impact on the Performance of Entrepreneurship.