基督教青少年網站優使性研究 - 以長老會Oh My God網站為例

An Usability Research Of Christian Youth Website - A PCT Youth Website: “Oh My God”

賴仲翔(Chung-Hsiang Lai)

指導教授 ： 宋倩如

國立中正大學/社會科學院/傳播學系電訊傳播研究所/碩士(2012年)

摘要

本文探討一華人基督教「Oh My God青少年網站」（簡稱OMG）之優使性的評估研究，以優使性為主，社交性為輔。優使性重視使用者中心設計之概念；社交性則關注系統如何支援使用者間的社交關係。文獻探討包括基督教、青少年與網路及優使性（社交性為輔）。研究對象共20人，採立意抽樣自台灣國中、高中及大學生。本研究採混合式評估概念(Triangulation)，包括問卷調查、焦點團體訪談、及放聲思考法等，以探究OMG網站高精確度原型的優使性及社交性問題。研究結果發現，使用者對OMG網站之優使性，皆給予正面的評價。 此外，對於OMG網站的使用性目標與社交性，女性使用者的數值均偏低，且具有顯著差異，顯示設計團隊應更關注於製作符合女性使用者的網站，並且了解其社交需求。而國中生、高中生，及大學生三者對於該網站的優使性與社交性評估並無明顯差異，顯示OMG網站的優使性與社交性，符合此三類族群的目標使用者。透過焦點團體訪談，發現受試者認為信仰是一種精神的寄託，並能滿足其社交需求，而瀏覽宗教網站的動機，主要為查經與歌曲（譜）下載。經由放聲思考法，並發現OMG網站介面設計需修改之處，以符合一般的使用習慣。本研究建議網站優使性部份於內容上宜降低文字量，提高圖片量；社交性部分則建議設計者可以與既有的社群網站做連結，以增加使用者間之互動性。

關鍵字

青少年網站 ； 宗教網站 ； 優使性

並列摘要

This study centers on discussing the usability of a Christian website form the interface design perspective. The concept of usability is based on user-centered design principles; the concept of sociability is anchored in how system designs to support the social relationships among users. The digital content is based on a Christian website, "Oh My God youth site" (OMG). The literature review includes the topics, such as: Christian, youth and internet; usability (sociability).
The subjects are twenty in total; they are students recruited from various junior high schools, senior high schools and universities. The techniques used were triangulation, including questionnaire survey, focus group interview, and think aloud to collect data from various perspectives, in order to understand the problems or situations in both usability and sociability of the OMG site. The results showed high scores for both usability as well as the sociability. But, the result also showed low scores from female users for both usability goals and the sociability, and has a significant difference, indicating the design team should be more focused on making the site to comply with female users, and to understand their social needs. There were no significant differences among students from senior high schools, high schools and universities for using the OMG site. According to the focus group interview data, subjects believe that religion is a kind of spiritual nourishment to fulfill their social needs. Their motives of visiting religious site are mainly for studying Bible and downloading hymns. The results of employing think aloud technique showed that the interface design of OMG site need to be revised to better fit users’ usage habits. Suggestions for usability include reduce the amount of texts, and increase the amount of pictures. For improving sociability of the OMG site, the suggestion is to link the OMG site with external social networks to increase the chances of interaction among users.

並列關鍵字

youth site ； religious sites ； usability

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