隨著社會進步發展,傳統限於地域空間之交易模式,隨著空運及海運之發展,國與國間之距離已逐漸拉近,國際貿易日益興盛,各國間之交往漸趨頻繁,也衍生出諸多跨國之糾紛。巴黎公約後,智慧財產保護意識逐漸抬頭,而於智慧財產權之保護方興未艾之際,20世紀末,網際網路亦逐步普及於社會大眾。而傳統對於應經登記方受保護之智慧財產權,仍受到屬地主義之影響。惟此一原則面對無國界之網際網路之無所不在之侵害,是否會有不同之面貌,為本文所興趣討論之處。 而虛擬網際網路所代表者,乃除了處於現實之空間外,同時也「平行的」處於另外一個虛擬的空間,而透過網際網路來實施各種行為,故同時具有「虛擬」與「實體」的雙重空間概念存在。也因為此種概念,大幅度的改變以往人類交易模式,透過即時訊息傳達與交流,交易行為往往在瞬間完成,相同的,侵害行為也是在瞬間完成,而此種即時與無國界限制的態樣,對於傳統法學,具有一定程度之影響。 故本文著重之點,首先在於網際網路可能構成商標侵害類型之探討;其次便是對於比較法關於美國網際網路管轄問題發展之介紹與研究,藉以作為觀察我國法相關問題實踐之基礎;最後提出本文之相關見解與評析。
With the development of air and ocean freight, the traditional trading patterns used to be limited by geographical space have been changed. As the distance among nations is narrowed, an increasing number of conflicts resulting from the flourishing international trade have occurred. After the Paris Convention, more attention has been paid to protect intellectual property. Traditionally, the intellectual property rights need to be registered which are subject to the influence of territoriality principle. However, whether trademark on the internet needs to be registered or not needs to be further considered and discussed. The internet represents a virtual world in which people conduct a variety of acts in parallel to the reality through the channel. As a result, the internet has both features of “virtual” and “reality.” Because of the dual characteristics of the internet, traditional trading patterns have been greatly changed; that is, transactions are done through instant messages and infringement occurs immediately, which greatly influence the traditional law. As a result, the thesis focuses on discussing the trademark law infringement on the internet. Another focus of the thesis is on introducing and comparing the management of internet in the United Stated, serving as a basis in observing related problems in Taiwan. Finally, the thesis offers related insights.