影響民眾接受行動化政府 App 服務之關鍵因素

User Acceptance of Mobile e-Government App Services : An Empirical Study

黃捷皓(Chieh-Hao Huang)

指導教授 ： 洪新原

國立中正大學/管理學院/資訊管理學系/碩士(2014年)

摘要

近年來,隨著行動科技的發展,智慧型手機與平板電腦逐漸成為行動裝置熱 門的議題,其特色是以 App 服務為使用的核心。政府為了配合民眾的日常生活 需求,從民國 100 年 i-Taiwan 計畫至今,已發展了三個年頭,紛紛推出各式各樣 的行動化政府 App 服務。但行動化政府 App 服務的成功導入,是需要瞭解哪些 因素影響民眾對於行動化政府 App 服務的接受。
本研究為了瞭解影響民眾對於行動化政府 App 服務的接受,以解構計畫行 為理論與創新擴散理論為基礎來建立本研究模式。然後,以問卷調查來實證此研 究模式。最後共回收 783 份有效問卷。運用結構方程式分析資料後,得出以下結 果:(1) 認知有用性、信任、位置相依性、推播通知、認知服務可得性等變數皆 對態度有正向顯著的影響,然而,成本為負向顯著的影響。(2) 人際影響對民眾 主觀規範有顯著的影響,而且其效果大於外部影響。(3) 自我效能與幫助條件皆 對認知行為控制有顯著影響。(4) 態度、主觀規範與認知行為控制皆對其行為意 圖有正向顯著的影響。

關鍵字

計畫行為理論 ； 資訊系統接受 ； App 服務 ； 行動化政府 ； 電子化政府 ； 創新擴散理論

並列摘要

Recently, smart phones and tablet PCs become popular devices with the development of mobile technology, which is the core for using Apps. The mobile e-government of i-Taiwan launched in 2011. Government in order to meet the daily needs of the citizen has introduced a wide range of government actions on App services. To successfully implement Mobile e-Government App Services, we need to understand what factors affect the user acceptance of the mobile e-government App services.
This study aims to examine factors influencing the user acceptance of the mobile e-government App services. The Decomposed Theory of Planned Behavior and Innovation Diffusion Theory were adopted to develop the research model. In addition, a survey was conducted to empirical test the model. We collected 783 usable responses. The SEM was used to analyze data. The results show that: (1) Perceived usefulness, trust, location dependency, push notifications, perceived service availability have significant positive effects on attitude, whereas cost has significant negative effect on attitude. (2) Interpersonal influence has stronger effect on subjective norms than the effect of external influence. (3) Facilitating conditions is affected by self-efficacy and perceived behavioral conditions. (4) Attitude, subjective norm, and facilitating conditions all have positive impacts on behavioral intentions. Finally, implications for academics and practitioners are also provided.

並列關鍵字

Theory of Planned Behavior ； Information Systems Acceptance ； App Services ； Mobile Government ； Electronic Government ； Innovation Diffusion Theory

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