社區產業發展導入創業管理之研究-以阿里山來吉部落為探討

摘要社區發展的健全與否，主要的因素之一來自社區產業經濟的繁榮。凡是社區內產業的行銷與發展及相關議題的演繹與活動，都是促使社區經濟發展最主要的動力。把區域群組永續發展的成果，透過展現與聯結，就是促進人類文明進化及整體社會進步的基礎。本案研究的肇因源自於對山地部落居民咖啡豆的採購行為，因觀察到該部落的社區產業發展後，聚焦在社區營造工作中社區經濟發展部分的探討。研究方法則就文獻探討，參考近年來政府政策的內容與社區營造績優案例的施行成果；如台南的無米樂社區，條列出該案例成功關鍵的觀點。藉由與部落長老、地方文史工作者與合作事業組織成員訪談分享的過程，來檢視部落社區現存的條件狀況與所面臨的問題。然後提出創新經濟理論的導入，條列出可行的執行元素，參照破壞式創新的理論，組合成各種模組來模擬推演，嘗試規劃出可被接納的方案作為終結。藉由創新擴散理論的推演，特別與極具團結經濟精神的雨林咖啡計畫執行人對談，以最實際並持續進行中的社區營造績優案例，將生產環境、產銷制度、農作物品項及勞動條件都相仿的印尼亞齊山區咖啡豆產地與阿里山來吉部落做對比，期能提供有效的生產策略建議，幫助社區經濟產業基礎單元個體：家庭，能擁有較優質的經濟條件後，複製單一品項的成功步驟，創造社區經濟產業的作業程序，為支持營造社區產業的整體發展做準備。

關鍵字

社區經濟；破壞式創新；共享經濟；團結經濟；合作事業

並列摘要

Abstract A community's development decides the prosperity of community’s economy. Marketing, promoting, and other related activities are acting as the major driving forces behind the growth of the community-based economy. The inspiration of this dissertation comes from the observation of author after visiting the coffee beans farmers for the coffee business in the Liaji tribute on Alishan. This research provides an explanation and linkage to the development of the business model currently conducting in Liaji tribute which to help stimulate the constant evolving and sustainable growth of this local community economic business industry. Moreover, some extend and benefit this model can provide after utilize in the larger society. The method conducted in this research using the literature review. With reference from the governmental policies and recent year case studies, a list of criteria toward community economic success can collect and conclude. i.e. a successful case study regarding to reformation of Wu Mi Le Community in Tainan. By conducting the interviews with tribal elders, culture workers and cooperatives business allow the deeper exploration of the current challenge. By introducing the "Diffusion of Innovation” model , multiple economic solution models can be proposed, amend and eventually adopt. 〝Rainforest coffee program〞 is a typical example by means of “Diffusion of Innovation” model. The project executor proposed to reform the production environment, marketing system, agricultural items and work force management currently use in the Liaji tribute to mimic toward the system currently adopted by the farmers from Bener Meriah county in Indonesia, a successful coffee bean provenance with similar condition with Liaji tribute. These proposals can provide an effective production strategy first applying to the basic unit of a community economic business industry: a family. After the improvement of the economic condition on a single item, i.e. coffee beans works, the same steps of success then can be used to improve and conduct on the other agricultural items produced by the family unit. These gradually accumulate into a standard procedure and best suit for the development of the entire community to better prepare and support the overall development of the community business industry.