本研究探討芳療Spa業對芳療師與代理商進行知識移轉會受到哪些關鍵因素影響。依文獻建立研究架構並將影響知識移轉之因素分為「知識特性」、「知識提供者之特性」、「知識接受者之特性」、「個人情境」、「組織情境」、「知識移轉之方法」六個構面。 本研究針對個案公司之6位芳療師及3位代理商進行訪談,之後將訪談結果結合文獻中之影響知識移轉因素,將六個構面因素細分為「我認為芳療Spa技術比芳療Spa理論更加容易學習」等共83項因素進而設計問卷,以6位芳療師及3位代理商為對象,進行問卷調查。研究結果發現,芳療師與代理商對影響知識移轉知識之認同感差異有顯著影響分為「學習芳療Spa理論必須不斷的學習」等共59項因素,而二者對於影響知識移轉之因素差異有顯著影響僅有「自己本身的條件在學習上會造成阻礙」以及「我認為透過電話教導芳療Spa技術學習效果佳」共2項因素。最後,提供建議予其他芳療Spa業在進行知識移轉之活動作為參考依據,如在芳療Spa業中學習,難免會遇到挫折感,然而公司可藉由言語上鼓勵方式來建立他們之信心。
This study explores the key factors that influence the knolwdge transfer of the aromatherapy Spa industry to aroma-therapists, and retailers. The research framework is constructed based on literatures, and the factors affecting knowledge transfer are divided into six categories: “knowledgecharacteristics,” “characteristics of knowledge providers,” “characteristics of knowledge recipients,” “personal contexts,” “organizational contexts,” and “method of knowledge transfer.” Interviews with six aroma-therapists from the case company and three retailers are conducted, and then the interview results are combined with the theoretical questionnaires to form a questionnaire of 83 items. Run test and Wilcoxon-Mann-Whitney test are used to analyse the results of the survey. The results show that 58 out of 83 factors significantly affect the knowledge transfer for aroma-therapists and retailers. On the other hand, 2 out of 83 factors have different effects on knowledge transfer to the therapists and the retailers. Finally, suggestions are provided to firms in the aromatherapy Spa industry when conducting knowledge transfer activities.