台東三仙台風景區遊客滿意度之研究

A study on the tourist satisfaction with the San-shian-tai scenic area in Taitung

陳建山(Chen-Shan Chen)

指導教授 ： 毛冠貴博士 ； 許振宏博士

國立屏東科技大學/農學院/熱帶農業暨國際合作系所/碩士(2008年)

https://doi.org/10.6346/NPUST.2008.00277

摘要

本研究在瞭解台東縣三仙台風景區遊客的基本資料與旅遊特性，並探討本風景區遊客遊憩層面滿意度及重遊意願，以及本風景區遊客基本資料與旅遊特性對遊客遊憩層面滿意度之差異情形。以問卷調查的方式，在三仙台風景區對遊客進行問卷調查，共發出1200份，其中回收有效問卷1080份。結果顯示遊客年齡以21-30歲最多，佔33.0%，其次為31-40歲佔24.4%。遊客來源地以南部最多，佔45.3%，東部20.9%次之，北部19.3%再次之。遊客職業以學生最多，佔31.8%，其次為軍公教佔20.0%。遊客造訪交通工具以自用汽車為最多，佔59.8%，其次遊覽車佔20.2%，最少為計程車佔0.2%。遊客停留時間絕大部分以2小時內為多，佔82.9%。造訪次數為第一次者佔33.6%，重遊者(包括第二、三、四及四次以上)高達66.4%。另外，遊客有重遊意願的比率高達91.5％，顯示三仙台風景區非常具有吸引遊客潛力。遊客對遊憩層面包括環境景觀、設施品質、遊憩區、服務品質、遊客公德心與環境教育等面向的總體滿意度為3.98，近於「滿意」程度，顯示遊客對三仙台風景區整體滿意度高。遊客的基本資料與旅遊特性，與遊客對遊憩層面各面向之滿意度有相當顯著差異。

關鍵字

遊憩體驗 ； 遊客滿意度 ； 遊客特性 ； 三仙台風景區

並列摘要

The Contents of Abstract in This Thesis：
This study was to survey tourists visiting the San-shian-tai scenic area in Taitung to obtain their background data and related characteristics. Through the survey, tourist’s satisfaction of the scenic area and their desires of returning were determined. Also determined were the differences between the background data and the related characteristics of tourists and their experiences of the area. A total of 1200 copies of the questionnaires were distributed; of which, 1080 (90%) were completed and returned. Results of the survey showed that among the tourists visiting the subject scenic area, the age of the tourists were predominantly in the range of 21-30 (33%), followed by 31-40 (24.4%). The origins of the tourists were predominantly from the southern region of Taiwan (45.3%), followed by the eastern region (20.9%) and then by the northern region (19.3%). Under the occupation of the tourists surveyed, students were the highest (31.8%), followed by military and government employees (20.0%). Among the transportation vehicles used by tourists, personal owned cars were highest (59.8%), followed by tour buses (20.2%) and then by taxi (0.2%). The length of tourists staying at the subject area was predominantly two hours (82.9%). However, under the number of times in which tourists visited the area, returned visits (including 2, 3, 4 times or more) were highest (66.4%), followed by first time visits (33.6%). In addition, the rate of the desire for returned visits was as high as 91.5%, indicating the San-shian-tai scenic area was highly attractive to tourists. Results of the survey also showed that the tourists’ satisfaction towards the six recreational aspects, including “Landscape and Environment,” “Quality of Facilities,” “Recreational Areas,” “Quality of Services,” “Public Mindedness,” and “Environmental Education” was nearly the level of “Satisfied” as the total satisfaction indicator at 3.98. This also indicated that the tourists were highly satisfied with the subject scenic area. There were significant differences between the tourists’ background data and their related characteristics and the satisfaction of tourists towards the different items measured under the six recreational aspects.

並列關鍵字

physical experience in recreation ； tourist’s satisfaction ； tourist’s characteristics ； San-shian-tai scenic area

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