- 學位論文
支援RFID之個人化旅遊與推薦系統
A RFID Supported Personalized Travel and Recommendation System
摘要
遊客藉由導覽手冊、旅遊導覽系統（GPS、QR條碼）、旅遊地區導覽基礎設施、導覽員解說…等，瞭解旅遊特色，但所遭遇困難包括：(1)無法確認身處方位－紙本地圖無法發揮功效；(2)看板式地圖遭遇破壞－失去提供資訊的能力；(3)GPS技術盲點－小範圍無法精確定位及受天氣影響；(4)無法客製化導覽－無法針對每位旅客需求進行個別導覽解說。 本研究將RFID技術應用於旅遊導覽，建置一套支援RFID之個人化旅遊與推薦系統，提供使用者：(1) RFID導覽模組－使用裝置有RFID Reader的PDA，提供個人化景點推薦，藉由讀取旅遊景點所預先裝置好的RFID Tag，即可獲得相關旅遊導覽資訊；(2)旅遊履歷模組－提供使用者上傳旅遊紀錄至資料庫後，可上網查詢個人旅遊履歷資料；(3) RFID Tag編號定位器模組－將RFID Tag ID對應到所提供的景點相關資料，並寫入資料庫供使用者下載；(4)資料統計模組－藉由收集遊客上傳的旅遊記錄，經由數據統計後，作為個人化旅遊景點推薦的規則，並提供旅遊地區管理單位決策之參考。本系統於國立屏東科技大學校園內進行模擬實測，確實達到導覽資訊提供與旅遊景點推薦，可供旅遊地區參考與推廣。
並列摘要
The tourist can use guidebooks, GPS or QR code, facility in tourist areas, tour guide…etc, to understand characteristics of tourist attractions. However, these methods encounter some difficulties. First, you can’t make sure where you are on the map. Second, the billboard suffered damage which can’t provide full information to people. Third, the blind spots of GPS technology are the small area can’t locate precisely and will be affected by the weather. Fourth, it can’t provide customized tour guide for each individual visitors. In this study, we use RFID technology to build a RFID supported personalized travel and recommendation system on tour navigation. It provides users four modules. (1) PDA Navigation System Platform Module－This module uses PDA with RFID reader to provide personal attractions recommendation. According to the RFID tag we installed, we can obtain relevant information about the attractions. (2) Tourism curriculum vitae Module－This module provides user to upload their travel records, and they can query these data from the website. (3) RFID Tag ID Positioning Module－This module uses tag ID to correspond to spots we provided, and write to the database for users to download. (4) Data Statistical Module－According to the records that tourists upload. It can be the rule for the recommendation of personal tour spots, and the reference for the tourist area manager to make decisions. The system is actually simulated and test in the campus of National Pingtung University of Science and Technology. It can provide information to guide, personalized recommendations attractions, reference and promote for the tourist areas.