花卉生產者參與教育訓練動機、需求、成效對經營績效影響關係之研究-以台灣南部地區為例

Research of the influences on managing results caused by the flowering

程淑芬(Shu Fen Cheng)

指導教授 ： 林豐瑞

國立屏東科技大學/管理學院/農企業管理系所/碩士(2010年)

https://doi.org/10.6346/NPUST.2010.00232

摘要

花卉產業是廿一世紀綠色環保之產業。不景氣年代，該產業環境遭逢諸多變化與不確定因素之影響，科技昌明資訊發達，產業環境變遷迅速高度競爭，國際政治舞台情勢詭譎，上述變化為花卉產業帶來高度不確定性壓力。產銷班員宜培養終身學習與時俱進態度，藉由參與教育訓練汲取新知識、技能以提高專業能力，學習產生競爭力與創意性，重視市場需求，建立競爭優勢，提升訓練成效達到預期經營績效。
本研究藉由問卷調查方式，母體樣本則以本省南部地區台南、高雄與屏東三縣市之花卉產銷班員作為抽樣範圍與對象。運用SPSS套裝軟體，進行敘述性統計、信度分析、效度分析、變異數分析與獨立樣本t檢定與路徑分析法，檢定參與教育訓練人口背景特性、及其參與教育訓練動機、需求、成效與經營績效之間影響關係。本研究結果發現：花卉生產者參與教育訓練動機及需求，對成效具有直接影響關係；教育訓練成效對經營績效具有直接影響關係；參與教育訓練動機及需求，透過教育訓練成效而對經營績效具有間接影響關係。

關鍵字

教育訓練動機 ； 教育訓練需求 ； 教育訓練成效 ； 經營績效

並列摘要

Flowers and plants industry is one of the green environmental industries in 21th century. At the depression era, the environment of such industry is encountering many variables and effects caused by the uncertain factors: thriving technologies and well-developed communication; rapid changes and high degree competitions of industry environment; and the treacherous circumstances of international politic stage. The above-mentioned variables have brought high degree uncertain pressures for flowers and plants industry. Every member of agricultural production and marketing unit should cultivate attitudes of lifelong learning and keeping pace with the times; gaining new knowledge, skills in order to raise professional ability through attending educational trainings. Learn to produce creativities and competitive abilities; value market needs and found the advantages of competition, raise the training effect to reach the expected management results.
The research proceeded in ways of survey and adopted the original samples within the three Southern Taiwan counties’ agricultural production
and marketing unit members as the survey objects: Tainan, Kaohsiung, and Ping Tong. The researchers applied SPSS suit programs to proceed descriptive statistics, credibility analysis, effectiveness analysis, variables analysis, and independent sample examination, and route analyze approach; examine the background characteristics of the population joining the educational trainings, and the mutual relations among their motivations, requirements, effects of joining the trainings and the management results.
The research results revealed: the flowering plant producers’ motivations, requirements of joining the educational trainings had the immediate influence relations to the training effect; the educational trainings effects had the immediate influence relations to the management results; the motivations, requirements of joining the educational trainings had the indirect influence relations to the management results through the effects of joining the educational trainings.

並列關鍵字

educational training motivations ； educational training ； educational training effects ； management results

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