有機農業之社會創新研究：以慈心六星計畫「達魯瑪克部落」為例

台灣花東地區因主要以一級產業為主，故就業機會較少。諸多原因導致花東地區長期以來，人口外流問題相當嚴重，同時，花東地區受限於地形狹長且山脈相隔，較難鏈結各產業之間的合作。政府有感於花東地區的社會問題，委託慈心基金會提供輔導花東地區部落，以社會創新為基礎，提出慈心六星加值計畫，在花東地區進行產業連結與改革，以達魯瑪克部落為例。本研究採用訪談法，邀請參與該計畫的部落成員，探討慈心基金會如何透過社會創新，改善部落的社會問題，本研究結果可提供給其他社會企業做為參考依據。研究發現慈心基金會從建立有機生產概念，發展核心有機農作物做起透過穩定生產，連結加工廠商共同開發品後，逐步擴大有機栽培面積；在加工輔導層面協助設計部落品牌的Logo，將部落的願景、文化傳承、形象、部落精神與故事融入品牌定位中，讓消費者感受到部落品牌的特殊性，提昇購買意願。在生態旅遊發展上協助部落設計製作部落旅遊摺頁及地圖，增加潛在遊客進入的機會。

關鍵字

達魯瑪克部落；慈心基金會；六星加值計畫；有機農業；社會創新

並列摘要

Because people in Taiwan’ eastern area majorly work in primary industrial sectors, the job opportunities are less than other cities. The eastern area has been suffered by outflow immigration for a long time due to several reasons. Besides, the limitation by central mountain make this area hard to cooperate with other industries. To avoid these issues becoming worse, our government request TOAF to help these tribes to solve those social problems based on social innovation, and take “Taromak” tribe for our study example. The results reveal that TOAF initially helped Taromak tribe develop kernel crops to stabilize organic agriculture and expanded the area of organic crops then. After cooperating with processing factors, the TOAF helped design the brand as well as the logo, showing the visions, cultures, images, spirits, and stories of tribe to improve the intentions of purchasing. Within the ecological traveling issue, TOAF helped tribe design the travel brochure and map to increase the visitors.