農民的農藥安全使用認知對購買意願影響之研究

僅管農藥安全使用認知之技術由來已久，然農民對農藥安全使用認知的同意程度研究卻是較少觸及的議題。本研究分析比較農藥安全使用認知對購買意願的影響程度。文中利用王朝坤(2008)的安全使用農藥技術理論做問卷基礎，並以屏東縣共 324 名農民為調查對象，有效問卷315份。研究結果發現：農民對農藥購買意願人數為312(99%)，即對農藥安全使用認知都不相同，還是會繼續購買及使用農藥，農民對購買農藥商品為硬性需求。農藥安全使用認知的農藥毒性、選擇農藥、桶混施用、安全採收期、施藥安全、中毒急救效果有正向影響農民的購買意願。

關鍵字

農藥安全認知；信度；相關分析

並列摘要

Although the technology of cognition of pesticide safety has been used for a long time, but the topics of the research on the degree of consent of farmers to the cognition of safe use of pesticides is less touched. This study analyzes the extent to which pesticide safety use perceptions affect purchase intention. In this paper, the questionnaire is based on the safety use guide line of pesticides technology by Mr. Wang Chao Kun (2008). A total of 324 farmers in Pingtung County were surveyed, and 315 valid questionnaires. The study found that 99% of the farmers willing to purchase pesticides, 312 out of 315 farmers, although they have different perceptions about the safe use of pesticides, they will continue to purchase and use pesticides. Farmers have a hard demand for purchasing pesticide products. Pesticide toxicity, pesticide selection, tank mixing, safe harvesting period, application safety, poisoning and first aid effects of pesticide safety use positively affect farmers' purchasing willingness.