臺灣衛生所網站內容分析

A Study on Content Analysis of Public Health Center Websites in Taiwan

陳明毅(Chen Ming-Yi)

指導教授 ： 蔡玉娟

國立屏東科技大學/管理學院/資訊管理系所/碩士(2019年)

https://doi.org/10.6346/NPUST201900072

摘要

隨著社會的進步及醫療保健科技的發展，新的衛生問題也不斷湧現出來，地方上最基層醫療保健單位衛生所的功能也隨之重要許多，而在現今網際網路盛行的時代，除了透過電腦，人們更可隨時使用手機暢遊全世界網路，可說日常生活已與網路脫離不了關係了。本研究以衛生所網站為研究範圍，以網頁實際探勘並參考相關文獻，藉由網站內容分析檢視各區衛生所之網站功能是否可以滿足使用者的需求，歸納總結出衛生所網站應包含的重要項目。經由內容分析法探討衛生所網站內容及網站架構後，並比較不同縣市與城鄉之差異，結果發現：（1）衛生所網站介面架構符合民眾所需且多能提供必要資訊；（2）相同行政區內網站架構相似，不同行政區則多少存在差異；（3）外語網站服務毫無建樹，不利雙語政策推動；（4）針對移動設備僅達可使用但非便利之程度；（5）社群分享有餘而互動不足；（6）符合公家機關刻板精神，無創新應用之舉；及（7）城鄉差距存在差異。

關鍵字

衛生所 ； 內容分析法 ； 網站內容

並列摘要

With the advancement of society and the development of health care technology, new health problems have emerged, The public health center as the most basic health care units in the localities have become more and more important, and in the era when the Internet is prevalent today, Except through the computer, people can use the mobile phone to using the internet around the world at any time. It can be said that everyday life has nothing to do with the Internet. This study takes the website of the public health center as the research scope, and uses the actual webpage to explore and refer to relevant literature. Through the analysis of the content of the website, it can be used to check whether the website function of each district public health center can meet the needs of users, and summarize the important points that the website of the public health center should contain. By way of using the Content Analysis to discuss the content and structure of the Public Health Center’s website, and compare the differences between different counties and cities and urban and rural areas. The results show that: (1) The interface structure of the website of the Public Health Center meets the needs of the public and can provide necessary information; (2) The structure of the website in the same administrative area is similar, and there are some differences in different administrative areas; (3) The foreign language website service has no achievements, which is not conducive to promoting bilingual policy; (4) The extent to which mobile devices are only available but not convenient; (5) There are enough social software to share but not enough interaction; (6) It conforms to the stereotype of the public agency and has no innovative application; and (7) There are differences between urban and rural areas.

並列關鍵字

Public Health Center ； Content Analysis ； Contents of Website

參考文獻

中文文獻

(1)王文科（2001），教育研究法，臺北市：五南。

(2)王石番（1999），傳播內容分析法：理論與實證，臺北：幼獅文化。

(3)王詠蓉（2010），我國電子化政府網站運作之研究-以縣市政府所屬一級機關為例，（碩士論文），屏東縣：國立屏東教育大學社會發展學系。

(4)王雅玄（2013），內容分析法，王雅玄，社會科學研究方法新論(205-233)，臺北市：五南。