以專利探勘建立企業生態系統知識輪廓之研究

Developing Knowledge Profiles of Business Ecosystem with Patent Mining

林泓均(Lin Hung-Chun)

指導教授 ： 陳灯能

國立屏東科技大學/管理學院/資訊管理系所/碩士(2023年)

https://doi.org/10.6346/NPUST202300010

摘要

在目前數位經濟時代下，建構企業生態系統是一項在企業經營中最具競爭力的策略之一，而企業專利代表著企業的隱含價值與競爭力，因此本研究利用專利探勘技術建立各指標，並以專利強度與多樣性兩種角度去分析企業生態系統中，企業專利指標對於企業績效之間的關係變化，以提供企業專利投入與布局方向的參考。
本研究以Google企業生態系統為對象，透過專利探勘技術結合企業各年財務績效資料，將企業的專利資料處理後，再以生態系統的強度與多樣性角度建立指標並評估與企業績效之影響關係，以此方法描繪出企業生態系統的知識輪廓，結果可以發現專利強度指標會對企業績效指標有顯著的正相關，而專利多樣性指標會對企業績效有顯著的負相關。

關鍵字

企業生態系統 ； 知識輪廓 ； 專利探勘 ； 文字探勘 ； 迴歸分析

並列摘要

In the current digital economy, constructing a Business Ecosystem is one of the most competitive strategies in business management.
Enterprise patents represent the hidden value and competitiveness of enterprises, so this study will use Patent Mining technology to establish various indicators and analyze the relationship between the changes in enterprise patent indicators and corporate performance in the Business Ecosystem from the perspective of Patent Strength and Patent Diversity.
This will help provide reference for the direction of patent investment and deployment by enterprises and increase competitiveness. This study takes Google's Business Ecosystem as the research object, and through Patent Mining technology combined with the financial performance data of the enterprise in each year, processes the patent data of the enterprise, and then establishes indicators from the perspective of the Patent Strength and Patent Diversity of the ecosystem to evaluate the impact on corporate performance. This method will depict the Knowledge Profile of the Business Ecosystem and construct a Knowledge Profile-performance evaluation model of the Business Ecosystem.
The results show that the Patent Strength index will have a significant positive correlation with the business performance index, while the Patent Diversity index will have a significant negative correlation with the business performance.

並列關鍵字

Business Ecosystem ； Knowledge Profile ； Patent Mining ； Text Mining ； Regression Analysis

參考文獻

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