以科技接受模式探討大學生參與水域休閒運動之研究

隨著經濟的快速發展，促進公眾對休閒生活的關注，而休閒運動有利於解決現代人運動不足的問題。臺灣教育部基於"海洋教育政策白皮書"和"海洋教育實施計畫"，制定了"教育部體育署補助推動學校游泳及水域運動實施要點"，以擴大學生的水上運動體驗和學習機會。因此，本研究在科技接受模型的基礎上，提出並驗證了一個新的理論模型，調查在大學生參與水域休閒運動知覺易用性、知覺有用性、參與性、益處、阻礙和意向之間的關係。本研究抽樣420名大學生，並對問卷資料進行結構方程模型分析，統計分析的結果表示，水域休閒設施的知覺易用性對有用性、參與性和意向有積極和顯著的影響。水域休閒設施的知覺有用性對參與性和意向有正向顯著的影響。水域休閒運動的參與度對利益和意向有正向和顯著的影響。水域休閒運動的益處對意向有正向和顯著的影響。研究發現利益、知覺的有用性和參與在知覺的易用性和意向之間具有中介效果。本研究基於科技接受模型，研究大學生對水域休閒運動的參與行為，並對學校老師和管理者在水域休閒運動教育的推廣與實施提供了建議。關鍵字: 知覺易用性、知覺有用性、參與性、益處、阻礙、意向

關鍵字

知覺易用性；益處；知覺有用性；阻礙；參與性；意向

並列摘要

With the rapid development of the economy, promoting the public's attention to leisure life is helpful in resolving the problem of sedentary and insufficient exercise for modern people. The Ministry of Education (MOE) in Taiwan based on the "Ocean Education Policy White Paper" and the "Ocean Education Implementation Plan", establishing the "MOE Supplemental Implementation Guidelines for Promoting Swimming and Aquatic Sports in Schools" to expand students' aquatic sports experience and learning opportunities, and to foster students' choice of aquatic sports as a lifelong sport. Therefore, this study proposes and validates a new theoretical model based on Technology Acceptance Model investigating the relationship among perceived ease of use, perceived usefulness, involvement, benefits, barriers and intention in college setting. A total of 420 college students was sampled for structural equation modeling analysis. The results of statistical analysis indicated that the perceived ease of use of water recreation facilities has a positive and significant effect on the usefulness, involvement, and intention. Perceived usefulness of water recreation facilities has a positive and significant effect on the involvement and intention. Involvement of water recreation activities has a positive and significant effect on the benefits and intention. Benefits of recreation activities has a positive and significant effect on the intention. Mediation effects were found benefits, perceived usefulness, and involvement between perceived ease of use and intention. This study examines college students’ participation behavior of water recreation activities based on technology acceptance model and provides a reference for class instructors and school administrators the practice of water recreation activities in education. Keywords: perceived ease of use, perceived usefulness, involvement, benefit, barrier, intention