- 學位論文
體驗行銷、品牌形象、顧客滿意度與顧客忠誠關聯性之研究 －以實體餐飲產業為例
A study of Experience Marketing,Brand Image,Customer Satisfaction and Customer Loyalty-A case study of Catering industry.
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並列摘要
延伸閱讀
- 羅翊銘（2021）。餐飲店品牌形象、口碑、關係品質與顧客忠誠度關係之研究〔碩士論文，台南應用科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0098-1707202105565500
- 盧怡心（2012）。體驗行銷、顧客價值、行為意向關係之研究-以台中市客家餐廳為例〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1511201214172938
- 洪芸湘（2011）。服務品質、品牌形象、顧客滿意度與再購意願之關係-以餐飲業為例〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2011.00058
- Sharafadeen, L., & Aderomu, D. (2013). Marketing in new food products growth and towards an incorporation of sensory study and a theoretical and practical review. Advances in Food Science and Technology, 1(8), ii+112-120. https://www.airitilibrary.com/Article/Detail?DocID=P20170523002-201309-201705230013-201705230013-ii+112-120
- 李敏華（2019）。The Influences of Brand Image, Brand Awareness and Promotion On Value Perception, Trust and Customer in Loyalty-Kindergarten〔碩士論文，國立宜蘭大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0046-2108201910505400