觀光工廠美學差異策略之研究

A Study on the Aesthetic Difference Strategy of Tourism Factory

林秀婉(Hsiu-Wan Lin)

指導教授 ： 黃漢青

共同指導教授 ： 連德仁(Te-Jen Lien)

國立臺中科技大學/設計與語文學院/商業設計系碩士班/碩士(2012年)

https://doi.org/10.6826/NUTC.2012.00032

摘要

自2002年以來，台灣隨著政府部門對文化創意產業的重視，近年來文化創意產業已經逐漸成為一門顯學，美感的產業化成為蓬勃興盛的發展趨勢，與美感有關的產業活動越來越多，投入到美感商品生產製造的產業資源也越來越多，而觀光工廠大手筆的投資，正是台灣這波美感產業化趨勢的代表現象。
由於世界的潮流趨勢不再是建立統一性的美學，而是在表現各自地方性的文化差異，對文化創意產業而言，不僅需將文化、創意及產業三方面相互結合，亦須設計與行銷之配合，方能使文化創意產業更具獨特競爭力。本研究以美學差異為重心，經由文獻資料的探討與分析，彙整台灣文化創意產業與產業觀光化之發展概況；並從西方美學藝術的哲思，尋求美學差異的根由，揭示美的真實存有，乃在於回到企業獨特的核心文化與源源不絕的美感創新，是用差異創造唯一、用創新建立文化。最後，透過美學表現上具特色代表之觀光工廠個案的訪談驗證，歸納建構觀光工廠美學差異的策略，並將研究成果，提供有意投入觀光工廠規劃設計作業之業者或設計師參考。

關鍵字

美學 ； 文化創意產業 ； 創意生活產業 ； 產業文化 ； 觀光工廠

並列摘要

Since 2002, as the Taiwanese government pays more and more attention to the cultural and creative industries, the cultural and creative industry has gradually become a famous doctrine. The industrialization of aesthetic perception has become a booming development trend, and there are more and more aesthetic perception related industry activities. There are also more and more industrial resources which have been plunged into the manufacturing of aesthetic products. The generous investment into tourism factory is the representative phenomenon of this aesthetic industrialization trend in Taiwan
Since the global trend is no longer the establishment of unity aesthetics, the new trend is to exhibit local cultural differences. As to cultural and creative industry, it does not only interconnect culture, creativity and industry aspects, it also need to operate in coordination with design and marketing to make the cultural and creative industry to have more unique competiveness.
Centered on aesthetic difference, this study compiles the status of development on Taiwan’s cultural and creative industries and industry tourism through the exploration and analysis of literatures as well as seeking the root of aesthetic difference from the philosophical thinking of Western aesthetic arts and exploring the true being of beauty that lie in the distinctive core culture and incessant aesthetic innovation of the enterprise. It is to use differences to create uniqueness, and use innovation to create culture. Finally, through case interview verification on aesthetically and characteristically representative tourism factories, this study inductively construct the aesthetic difference strategy of tourism factories and provide the research results to companies and designer who intend to work on the designing and planning operation of tourism factory as reference.

並列關鍵字

Aesthetics ； Cultural and Creative Industries ； Creative Live Industries ； Culture of Industries ； Tourism Factory

參考文獻

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