結合計畫行為理論與科技接受模型探討銀髮族對行動服務接受程度

Combining TAM and TPB to analyze the acceptance of mobile services by senior citizens

余佳縈(Jia-Ying Yu)

指導教授 ： 劉彩霈

國立臺中科技大學/資訊與流通學院/流通管理系碩士班/碩士(2019年)

摘要

面對21世紀的高齡化社會結構，老年經濟的相關產品和服務湧現，我國工研院也指出，2025年台灣商機將達3兆5937億元新台幣，顯現銀髮族相關產業所帶動的龐大商機已不容忽視。除了購物之外，相對的老年人生活與看護等問題也會愈來愈多，他們的日常生活有許多地方需要被照顧與滿足，潛藏著可觀的商機。隨著高齡化人口的增長與資訊科技的發展，產業必須創造出能滿足銀髮族喜好和需求的商業模式。本研究將探討銀髮族對行動服務模式接受度，運用現代資訊科技輔助，發展新型通路的可行性，並運用結合計畫行為理論與科技接受模式（C-TAM-TPB）來驗證行動服務模式對銀髮族群的接受程度。資料分析與結果呈現所謂銀髮族的需求及老人照護的社會議題，期望藉此研究提供相關企業及政府單位對銀髮族商機及照護的重視及發展。

關鍵字

高齡化社會 ； 銀髮族 ； 行動服務模式 ； 結合計畫行為理論與科技接受模式

並列摘要

Facing the aging society of the 21st century, related products and services of the seniors’ economy have emerged. The Industrial Technology Research Institute also pointed out that Taiwan’s commercial possibilities will reach NT$35,373.7 billion in 2025. It is obvious that the huge commercial possibilities driven by the senior-related industries cannot be ignored. In addition to shopping, the relative life and care of the seniors will be more and more problems. There are many aspects of their daily life that need to be taken care of and satisfied, and there are considerable commercial possibilities. With the growth of the aging population and the development of information technology, the seniors’ industry must create a business model that can meet the preferences and needs of the seniors. This study will explore the acceptance of the mobile service model by the seniors, the feasibility of using modern information technology to develop new pathways, and the use of the C-TAM-TPB to verify the acceptance of the mobile service model for the seniors. Data analysis and results present the so-called seniors’ needs and social issues for the care of the seniors. It is hoped that this study will provide relevant enterprises and government with an emphasis on the seniors’ commercial possibilities and services.

並列關鍵字

Aging Society ； Seniors ； Mobile Service Model ； C-TAM-TPB

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