APP行動掛號使用意圖之研究-以長庚e指通為例

A Study on the Intension of Use APP Action Register- The Case of Chang Gung E-Action Register

林信樺(Hsin-Hua Lin)

指導教授 ： 謝俊宏

國立臺中科技大學/商學院/企業管理系事業經營碩士班/碩士(2013年)

摘要

隨著科技的進步，人性化科技時代來臨，使用智慧型手機之行動服務已蔚為風潮，創造新的行動生活模式。本研究旨在以科技接受模式為理論基礎，從消費者決策影響因素之觀點分析，探討消費者使用APP行動掛號之意圖。爰此，本研究整合「消費者決策影響因素－文化因素、社會因素、個人因素、心理因素」、「易用性」、「有用性」、「態度」，對APP行動掛號使用意圖之影響進行探討與驗證，期能提供醫療院所與後續研究者寶貴之衡量參考指標。本研究透過便利抽樣方式，針對曾使用長庚e指通APP行動掛號經驗之民眾進行問卷調查，共回收289份有效樣本，應用因素分析、迴歸分析與結構方程式，對本研究假設進行實證檢測。研究結果顯示：
1.「認知易用性」對APP行動掛號「認知有用性」有正向顯著影響。
2.「認知易用性」、「認知有用性」對APP行動掛號「使用態度」有正向顯著影響。
3.「認知有用性」、「使用態度」對APP行動掛號「使用意圖」有正向顯著影響。
4.「消費者決策影響因素－文化因素、社會因素、個人因素、心理因素」對APP
行動掛號「認知有用性」、「使用態度」、「使用意圖」有正向顯著影響。

關鍵字

科技接受模式 ； 消費者行為 ； APP掛號

並列摘要

Building on the technology acceptance model (TAM) as a theoretical basis, this study investigated the inclination of consumers to use App Action Register from the viewpoint of Consumer discision influence factors. Factors of consumer discision influence factors fall within the domain of behavioral psychology and have not been widely applied to the analysis of App Action Register; however, these factors have a significant effect on the adoption of this technology by consumers. Therefore, this study investigated the influence of the following factors on the intension of consumers to use App Action Register: Consumer discision influence factors－cultural factors, personal factors, social factors, psychological factors; ease of use, usefulness, and attitude. This study used convenience sampling in a questionnaire survey of consumers who had had user experience with Consumer discision influence factors. A total of 289 valid questionnaires were recovered and factor analysis, regression analysis, and structural equation modeling were used to test the hypotheses. It is our hope that the results of this study will provide valuable reference data for manufacturers of digital technology products as well as future researchers. Results of this study:
1. " Perceived ease of used " of App Action Register " Perceived usefulness " have
a significant positive effect.
2. " Perceived ease of used " and " Perceived usefulness " of App Action Register
" Attitude toward using " have a significant positive effect.
3. " Perceived usefulness " and " Attitude toward using " of App Action Register
"Intention of using " have a significant positive effect.
4. " Consumer discision influence factors – cultural factors, personal factors, social
factors, psychological factors " of App Action Register " Perceived usefulness ",
"Attitude toward using "and" Intention of using " have a significant positive effect.

並列關鍵字

Technology Acceptance Model ； Consumer Behavior ； App Action Register

參考文獻

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