國立臺中技術學院商業設計系網站設計專案報告

The Website Design of The Department of Commercial Design of NTIT

李祝瑋(Chu-Wei Li)

指導教授 ： 黃鐉津

國立臺中科技大學/設計學群/商業設計系碩士班/碩士(2010年)

https://doi.org/10.6826/NUTC.2010.00033

摘要

目前台灣大學生使用部落格已達七成，多數學生使用網路取得知識、資訊，而社群網站位居第一，網路傳播成為較為貼近學生族群、效益較高、速度較快的傳播方式。本專案應用雲端運算技術，提供學員便利地訊息取得方式，並透過社群操作達到集體意識的整合。
　　臺中技術學院商業設計系所網站舊有內容未符合網頁最佳化模式，且缺乏數位行銷，容易導致訊息傳達的斷層。本專案的進行導入設計管理規則，探討設計管理之模式與技術，藉由設計與管理的結合有效提高設計效益與資源應用，進而激發豐富精采的組織文化革新。
　　為達到學生互動服務與系所文化的傳遞，本專案訂定五項目標：「建立品牌價值、導入設計管理、提昇互動與便利性、建立群組忠誠與加強國際曝光」，做為對內提升與對外拓展的長久計畫。由於人員流動性高，本專案執行完成後將建立網站維護規範、作業流程，將有助於網站維護人員對整體流程的掌握。
　　本專案依據「杜拉克變化模版」與「柯林斯刺蝟原則」尋找本系競爭優勢以訂定策略目標，另外使用「心智圖」作為網站架構思考方法，並採取Google Analytics作為效益評估工具。策略訂定有利於品牌形象的明確化，透過專案的執行與管理以創造品牌價值，將系所文化精神充分發揮，增強國際競爭力及對環境的影響力。

關鍵字

網站設計管理、數位公關、網路行銷、雲端運算

並列摘要

Currently, 70% of Taiwanese university students use blogs. Most students use the Internet to gain knowledge and information, while social networking websites (Community network) are most frequently used. Internet communication has become a method of disseminating information that is closer to the student demographic group, has higher efficacy and faster speed. This project utilizes cloud computing technology to provide a way for students to conveniently obtain information, and promotional activities in online communities are used to integrate a collective consciousness.
　　Existing information on the website of the Department of Commercial Design, National Taichung Institute of Technology, does not conform to the optimized model for websites, and lacks digital marketing, which tends to cause gaps in the transmission of information. This project introduces design management principles, explores the models and techniques of design management, and uses the combination of design and management to effectively enhance design efficacy and resource application, in order to elicit an abundant and splendid reform of organizational culture.
　　In order to achieve interactive services for students and transmission of departmental culture, this project has established five objectives: “establish brand value, introduce design management, elevate interactivity and convenience, establish community loyalty, and increase international exposure.”These are the long-term plans for internal improvement and external expansion. Since there is high turnover of personnel, after project execution is completed, website maintenance regulations and operational procedures will be established to assist website maintenance personnel in having control over the overall flow of work.
　　This project is based on the “Drucker change template” and the “Collins hedgehog concept” in searching for competitive advantages of this Department in order to set strategic goals. In addition, mind map is used in considering website structure, and Google Analytics is used to evaluate efficacy. Setting a strategy is beneficial toward the clarification of brand image. Project execution and management can create brand value that fully realizes the culture and spirit of the department, and enhance its international competitiveness and influence on the environment.

並列關鍵字

website design management, digital PR, Internet marketing, cloud computing

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