《The Guys》符號學理論應用於同性戀議題海報之創作研究

近年來隨著科技進步，人類知識水準及接受多樣資訊的管道普遍提升，對於人權的重視也逐年增加，包括對於膚色、種族、宗教、性別等少數族群相關社會運動紛紛崛起，但其中同性戀議題在傳統禮教約束的華人保守社會，仍是不太能夠被提及的話題。因此如何將同性戀議題導向正面角度，並且能讓異性戀者皆能以稀鬆平常的態度面對，就成為十分重要的課題。本創作研究藉由文獻蒐集同性戀相關介紹，對其建立基本認識，並探討東西方美學、文學中同性情愛的應用與藝術性，分析統整出該族群自我認同與社會接納之問題。分成「刻板印象」、「神話故事」、「性向平等」、「各有所好」、「歧視霸凌」、「逆向思考」與「社會接受」七大篇，輔以符號學理論及海報構成要素，發現相關符碼，透過視覺轉換出可運用之元素，結合文字標語完成系列海報創作。藉此作品呈現與觀者交流，達到平等人權的思考與建立尊重同性戀族群文化之認知。

關鍵字

符號學；同性戀；同志；海報

並列摘要

Owing to the development of technology, the people nowadays can more easily have access to diverse information and thus pay more attention to the issues about human rights such as those caused by different races, religions and genders. Yet, homosexuality is still not accepted or even not mentionable in some conservative societies. Therefore, how to face the homosexuality issues and see the facts as general matters has become an important question. The creative study gives the introduction to homosexuality by literature review, and then it explores the application of homosexual topics in the Western and Eastern art or literatures, and then analyzes the identification and social acceptance of homosexuality reflected by each society. The contents are composed by seven parts including “stereotype”, “myths”, “sexual orientation equality”, “personal preference”, “discrimination and bullying”, “contrary thinking” and “social acceptance”. Furthermore, the study is also supplemented with the theories of semiotics and the composition of posters that the elements of the stories are found and concretized to be applicable symbols by vision. And then, each symbol is combined with a slogan to compose the creative art of posters. The main aim of this study is to construct the understanding of homosexuality and also evoke the respect to human rights by communicating with readers via the presentation of the art work.