- 學位論文
當地居民知覺利益、成本與地方認同之研究--以2018台中花博為例
Perceived benefits, perceived costs, and place identity of local residents: The case of 2018 Taichung World Flora Exposition
摘要
2018年臺中世界花卉博覽會是近期臺灣最大的國際觀光盛事，過去幾十年來，許多國家或城市發現大型國際活動對於城市永續發展的影響，因此相繼爭取主辦權。主要是為了短期或長期提高一個城市或目的地之知名度、吸引力和經濟影響。2018年臺中世界花卉博覽會是臺中市配合城市觀光發展籌備許久的大型國際活動，政府積極籌備該活動，作為城市與地方的再造策略，並興建諸多基礎建設，期許藉由該活動讓大臺中市民感受到地方的認同感。故此，本研究運用社會交換及利害關係人理論，採用兩階段調查法追蹤居民在活動舉辦後與活動舉辦前之認知與態度變化，探討居民對於2018年臺中世界花卉博覽會知覺利益與知覺成本，以及對於地方認同感之影響。本研究活動前回收432份有效問卷，活動後回收285份問卷，在扣除後測無效問卷與配對失敗之問卷後，最後共有239份問卷為配對成功之問卷。研究結果發現台中市居民知覺政治利益對於地方認同具有正向影響，知覺環境成本與社會成本對於地方認同感具有負向影響。此外，發現活動舉辦後居民知覺政治利益的影響性降低，而知覺環境成本與社會成本的影響性提高。本研究結果有助於政府機構瞭解大型國際活動舉辦地之居民感受，也可以提供政府有關單位未來舉辦大型國際活動及學者未來研究方向之參考。
並列摘要
The 2018 Taichung World Flora Expo is one of the largest international sightseeing events in Taiwan recently. Over the past few decades, many countries or cities have found the impact of large-scale international activities on its sustainable development. Thus, the authorities would make every effort to obtain the right to host the global events- mainly to increase the visibility, attractiveness and economic influence of a city or destination in the short or long term. The 2018 World Flora Expo is a large international event organized by Taichung City– to regard as an urban and local reengineering strategy, the Government is working closely with the local tourism industry Also, they build a number of infrastructures to make the event more completely. By holding this event, the authority expects the resident of Taichung to develop their sense of local identity of this city. In this study, the theory of social exchange and the theory of interested parties is used through,the two-stage investigation method- to track the changes of residents ' cognition and attitude before and after the event, and to explore the influence of residents on the perceived benefit and perceived cost of the 2018 Taichung World Flora Expo, as well as the in impact on the sense of local identity. In this study, 239 valid questionnaires were recovered, the results showed that the perceived political benefit of Taichung residents had a positive effect on local identity, and the perceived environmental cost and social cost had a negative impact on local identity. In addition, it was found that the influence of residents ' perceived political benefit decreased after the event was held, while the influence of perceived environmental cost and social cost increased. The results of this study are helpful for local government to understand the residents ' feelings of their living places where large-scale international events are held, as well as to provide references to academic researchers and relevant authorities for holding future large-scale international events.
參考文獻
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