臺中市舊城區騎樓與廣告招牌發展─以中區中山路為例─

在台灣的都市發展過程中，因應台灣的艷陽高照和西北雨的地域氣候，而發展普遍可見的騎樓式街屋，並將騎樓訂定為建築設計的法定規範空間。騎樓原屬於公共開放空間，由於商業空間發展，使的騎樓這個場域開始加裝招牌，然而，招牌便是影響市容景觀的原因之一。本研究以臺中市中區中山路作為研究樣本，進行調查、統計店家業別和設置狀況，分析目前位於中山路上這個舊城區，經過時代變遷出現空間上的差異，同時為最近剛帶入的新型態商業空間與舊店家留下歷史紀錄。主要探討台中市中區這原為繁華的鬧區，如今卻變成人煙稀少，活動強度變弱的街道，但近年來新的店家進駐，為舊街區注入新血，漸漸地將消失的人們帶回中山路。本研究探討台中市招牌因不同年代、騎樓的空間尺度和建築立面的演變發展，以「樣本分析」、「田野調查」整理歸納現況進行分析。透過訪談、照片、測繪等方法整理分析，以利進行各種店家的分類研究，建立未來中區發展的參考依據與現象的發展趨勢。

關鍵字

騎樓式街屋；舊城區；招牌；亭仔腳

並列摘要

In the process of urban development in Taiwan, the arcade commonly are the spaces subject to legal norms in architectural design in response to the local climate requirements, such as intensive sunshine and havy strom rain. Although arcades are part of the public space, but due to the commercial activities and developments, the commercial signboards indication has been brought in to the arcade and becomes one of the major factors that impact the shape of the city’s landscape. This assessment takes central dist. Zhongshan Road of Taichung City as model, conducts researchs for statistics of commercial activities, analysing how the old city embraces the modern commercial changes during the time being and the shape of the historical marks. The population changes impact to the central area of the original downtown, and with economic recovery been happening recently in the area. New commercial activities rising and gradually bringing the population back in to Zhongshan Road in these days. The topic is focuing on the how the signboard adoptes the changes that comes from generations, space limitation of arcade and the exterior design of bulidaings. Through interviews, photosgraphy, "sample analysis" and "field investigation" to study the commercial signboards differences. Furthermore, concludes the analysis of commercial types and the results can be used as reference to observe the tendency and facilitate ongoing developments.