消費者智能食品販賣機轉換意圖之研
究—科技轉換的立論觀點

販賣機不管到任何年代及地方為何都有它的存在，對於內容物相當的多元，不論是飲料或是餅乾類，常常在街頭隨處可見，本研究依據科技接受模式的認知觀點作為理論基礎，並將有用性、易用性、便利性、自在感、實體慣性、實體滿意及轉換意願進行研究。本研究之問卷調查採便利抽樣法來蒐集資料，以網路問卷方式進行抽樣調查，問卷自 2022 年 2 月 1 日起至 2022 年 2 月 20 日止，共計 20 日，發放 355 份問卷，回收 355 份問卷，扣除填答不完全及無使用過智能食品販賣機後，實收有效問卷 305 份，有效回收率達 85.9%。經研究發現，智慧食品販賣機有用性對轉換態度具有顯著正向影響；智慧食品販賣機易用性對轉換意圖具有顯著正向影響；智慧食品販賣機之便利性對使用者轉換意圖具有顯著正向影響；智慧食品販賣機之自在性對使用者轉換意圖具有顯著正向影響；實體慣性分別對有用性、易用性、便利性與自在感與轉換意圖間未具顯著的干擾效果；實體滿意度分別對有用性、易用性、便利性與自在感與轉換意圖間未具顯著的干擾效果。

關鍵字

科技接受模式；科技轉換模式；計畫行為理論；智能食品販賣機

並列摘要

Vending machines had existence in any age and place, the contents were quite diverse, whether it was beverages or biscuits then were often seen everywhere on the streets. The study was based on the cognitive perspective of the technology acceptance model as a theoretical basis, and studies usefulness, ease of use, convenience, sense of ease, entity inertia, entity satisfaction and willingness to switch. The questionnaire survey of the studying adopted the convenience sampling method to collect data, and conducted a sample survey in the form of online questionnaires. The questionnaires will start from February 1, 2022 to February 20, 2022, a total of 20 days, and 355 questionnaires will be distributed and returned. After deducting incomplete answers and never using the smart food vending machine, 305 valid questionnaires were actually received, with an effective recovery rate of 85.9%. We had found the result as showed: The usefulness of smart food vending machines has a significant positive impact on conversion attitude; The ease of use of smart food vending machines had a significant positive impact on conversion intention; The convenience of smart food vending machines had a significant positive impact on users’ switching intentions; The freedom of smart food vending machines had a significant positive impact on users’ conversion intention; Entity inertia had no significant interfering effect on usefulness, ease of use, convenience and ease, and switching intention, respectively. In the study, it can be found that the most important point was convenience. When smart food vending machines can provide more and better convenience to consumers, the acceptance of smart food vending machines was bound to be higher. Therefore, in order to promote smart food vending machines, enterprises need to adopt wider and deeper services from the perspective of convenience.