鼓勵人們養成規律的運動習慣,穿戴裝置是最佳的利器,穿戴裝置的使用者在三個月新鮮期過後棄置不用的比率達29~30%,卻也有使用者使用長達近三年,是何種因素讓使用者可堅持不懈地持續使用,本研究之目的在找出其關鍵因素。本研究以三項顧客知覺價值:享樂價值、功利價值和社會價值為基礎,探討穿戴裝置分類中智慧手錶和智慧手環使用者的持續使用意圖,採用問卷調查法以網路便利抽樣方式進行,258份有效問卷分析結果發現「享樂價值」是驅動持續使用的主要關鍵因素,次要因素是「功利價值」,「功利價值」、「享樂價值」和「社會價值」均驅動了「有規律運動習慣」使用者的持續使用,「無規律運動習慣」使用者的持續使用則只受到「享樂價值」的影響。
The wearable device is the best tool to help individual to develop exercise habits. The users abandon rate is about 29 to 30% after three months of fresh period but some users have continued use it for nearly 3 years. What is the critical factor for users to use sustainably? This study is aim to find out the critical factor and base on customer perceived value: hedonic value, utilitarian value and social value to explore continuous use intention of wearable devices of smartwatch and wristband users. We adopt questionnaire survey method by convenience sampling on the internet. In the 258 valid questionnaires, the critical factor affecting continuous use is “Hedonic Value” and followed by “Utilitarian Value”. For the users with regular exercise habit, “Utilitarian Value”, “Hedonic Value” and “Social Value” all impact continuous use intention. The continuous use intention of users without regular exercise habit impacted by “Hedonic Value” only.