社會關懷之漢字海報創作

Chinese Characters Applied to Posters of Social Concerns

許景強(Ching-Chiang Hsu)

指導教授 ： 謝寶泰

國立臺中科技大學/設計學群/商業設計系碩士班/碩士(2011年)

https://doi.org/10.6826/NUTC.2011.00066

摘要

隨著時代的演進，漢字也因社會分化而分化。如今臺灣是唯一仍保有繁
體漢字(以下簡稱漢字)完整脈絡的國度，本創作便藉此機會透過海報創作，
從關懷出發，向外界傳遞漢字文化藝術之美。
　　本創作首先由漢字與海報設計之現況與特性進行探討，歸納出現代漢字
海報設計手法，並提出漢字海報設計與臺灣之重要關聯性，以及對於近年臺
灣社會趨勢和社會關懷動向之論述；第二階段針對現代漢字海報設計手法的
使用現況進行分析瞭解；第三階段則以前段理論作為基礎及概念的奠定，使
用論述中人的關係面向為創作類別，使用「人、心」二字為主題，進行社會
關懷之漢字海報創作，共十六件作品，希冀透過當代社會議題的關注與自我
的省思，能對社會關懷盡上一己之力。而本創作經由各面向社會問題探討後
認為，現代人們總因利益當前而欠缺考量，導致因小失大的結果，或在人事
紛雜後便易忘了初衷本心。因此本創作願在漢字哲學中舊地重遊，期望作品
能深入人心，讓人們從心省思。

關鍵字

社會關懷 ； 漢字 ； 海報設計

並列摘要

Chinese characters (CCs) evolve time by time. Now Taiwan is the only one country that still preserves Traditional Chinese characters. Therefore, based on
social concerns, this study aims to express the beauty of CCs culture through the creation of posters.
Firstly, this work discussed the present situation and characteristics of CCs and poster design to generalize the technique for modern poster design, to name
out important association between the design of CCs poster and Taiwan, and to expound recent trends in Taiwan and the tendency of social concern.
Secondly, it analyzed the use of technique for modern CCs posters design. Thirdly, based on the former theory and categorized by four concerning aspects centered by human beings, it took “Human(人)” & “Heart(心)” as the main idea
of 16 posters. Through the deep concern about the modern social issues and self reflection, I hope this study could do something meaningful to the society.
There are some points that can be concluded after this work: for one thing, people usually think less because of the profits in front of their eyes, which
misfortunately leads them to miss the forest for the trees. For another, the original passion is sometimes forgotten after hustle and bustle of life as time
goes by. As a result, I wish this work could take people back to the great philosophy of CCs and re-experience the true beauty of Chinese culture. Moreover, I sincerely expect the work to be motivational, inspirational and able to deeply touch the bottom of people’s hearts.

並列關鍵字

social concern ； Chinese character ； poster design

參考文獻

何福田，2006，生命教育，心理，臺北。

邱永福，2005，字學，藝風堂，二版，臺北。

臺灣中華書局編輯部，1972，辭海，中華書局，臺北。

趙慧玲，2005，視覺文化與藝術教育，師大書苑，臺北。

證嚴法師，2009，靜思語，慈濟文化，臺北。