策略聯盟績效與企業能耐影響因素之探討

An Empirical Study of Factors Influencing on Performances of Strategic Alliance and Enterprise Competence

陳思婷(Szu-Ting Chen)

指導教授 ： 李文瑞 ； 張嘉雯

國立臺北商業大學/財經學院/國際商務系（所）/碩士(2021年)

摘要

由於快速的環境變化導致組織的失敗，因而許多組織紛紛建立策略聯盟以獲取有用的外部資源，這些外部資源有助於開發市場機會及降低威脅。然而，聯盟的夥伴間合作關係雖能為企業帶來競爭優勢，但在建立夥伴關係的同時，若雙方無心維繫則無法達到預期的效益。據此，本研究擬提出一完整的架構探討夥伴間合作關係之前置因素，及夥伴間合作關係對績效的影響。就前置因素而言，本研究同時整合了環境特定因素(環境不確定性)、組織特定因素(市場導向、企業電子化程度)及組織間特定因素(互補性、相似性)對夥伴間合作關係之影響。就夥伴間合作關係而言，之前研究大多以信任與溝通衡量，較少學者加入共創價值的觀點。本研究擬以信任、溝通及共創價值來衡量夥伴間合作關係。就績效結果而言，本研究除探討夥伴間合作關係對聯盟績效的影響外，亦探討夥伴間合作關係對企業內部能耐(組織動態能力、智慧資本)的影響。具體而言，本研究之目的為：1.探討環境特定因素、組織特定因素、組織間特定因素對夥伴間合作關係之影響；2.探討夥伴間合作關係對企業能耐之影響；3.探討夥伴間合作關係對聯盟績效之影響；4.探討企業能耐對聯盟績效之影響。本研究結果期能為企業在進行夥伴間合作關係時之參考。

關鍵字

環境不確定性 ； 企業電子化程度 ； 夥伴間合作關係 ； 聯盟績效 ； 企業能耐

並列摘要

Due to the rapid change of environment, many organizations have established alliances to obtain useful external resources. However, if partners are not willing to maintain alliance collaboration, they will not be able to achieve the expected benefits. This study proposes a complete framework to explore the antecedents and the outcomes of alliance collaboration. As far as antecedents are concerned, this study integrates the effects of environment-specific factors (environmental uncertainty), organization-specific factors (market orientation, E-business level) and inter-organization specific factors (complementarity and similarity) on alliance collaboration. As far as the alliance collaboration is concerned, few scholars adopt the concept of value co-creation. This study adopts the concept of trust, communication and value co-creation to measure alliance collaboration. As far as the outcomes is concerned, this study not only explores the impact of alliance collaboration on alliance performance, but also explores the impact of alliance collaboration on enterprise competence (dynamic capabilities and intellectual capital). This study has four major purposes. First, this study independently investigates the impact of environment-specific factors, organization-specific factors and inter-organization specific factors on alliance collaboration. Second, this study investigates the impact of alliance collaboration on enterprise competence. Third, this study investigates the impact of alliance collaboration on alliance performance. Fourth, this study investigates the impact of enterprise competence on alliance performance. The results of this study can be used as a reference for alliance collaboration.

並列關鍵字

Environmental Uncertainty ； E-Business level ； Alliance Collaboration ； Alliance Performance ； Enterprise Competence

參考文獻

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