緬甸保險業商業模式之探討以緬甸Grand Guardian Insurance (GGI)保險公司為例

頁數：63 論文名稱：緬甸保險業商業模式之探討-以Grand Guardian Insurance (GGI)保險公司為例校所別：國立臺北商業大學財經學院高階國際商業創新經營管理碩士在職專班畢業時間：一〇九學年度第一學期學位：碩士研究生：黃奇邦指導教授：李文瑞教授本研究擬探討保險業在緬甸的發展和商業模式以緬甸市場為背景分析緬甸保險業發展現狀，需求特點與未來趨勢並以Grand Guardian Insurance(GGI)保險公司為案例，探討GGI如何在新興市場發展業務而取得成功，並引領企業茁壯成長進一步分析其商業模式。以緬甸人民，經貿為市場保險提供風險分擔，確保家庭與人民之保險及資產經貿的保障，透過保險的風險分散及保護可以為國家人民承擔責任，讓不可避免的損失可以透過保險的方案重新得到快速建立。GGI保險公司自成立以來（成立於2013年6月份）以優質的服務公平公正的理賠概念成為市場的領先者。進而推廣至多元化的領域（市場，產品開發）而使得公司逐漸成長。儘管緬甸保險業面臨種種挑戰，例如： - 欠缺保險產品多元化 - 缺乏廣泛的銷售管道 - 保險人員缺乏專業知識、銷售技巧和經驗不足。 - 國家經濟不穩定和國民人均收入低 - 人民對保險認知不足等等本研究通過對GGI保險公司的分析探討進而瞭解緬甸保險業是一個發展空間大和不斷持續的增長。保險業將成為緬甸未來的一大新興行業

關鍵字

銷售管道；風險分擔；保障

並列摘要

Page：63 Title：An investigation on Business Model of Myanmar Insurance Industry （A Case Study based on Myanmar Grand Guardian Insurance） School：National Taipei University of Business Department：Executive Master of Business Administration Time：December, 2020 Degree：Master Researcher：Myo Naung Advisor：Lee, WenRuey This research intends to explore the development and business model of the insurance industry in Myanmar with the Myanmar market as the background, and analyze the development status, demand characteristics and future trends of the Myanmar insurance industry. Taking Grand Guardian Insurance (GGI) company as the case to analyze its business model in details, the research discusses how GGI develops its business in emerging markets and makes achievements, which eventually leads the company to thrive. GGI provides the people, economics and trade with market insurance for risk sharing ensuring insurance protections are supplied to families, people, economic and trades. Through the risk dispersion and protections of insurance, the people of the country can be held responsible, so that inevitable losses can be covered by insurance schemes and thus re-established quickly. Since its establishment (founded in June 2013), GGI has become a market leader with high-quality services and a fair and just claim settlement concept. It is then promoted to diversified fields (market, product development) and the company gradually grows. Although Myanmar's insurance industry faces various challenges, such as: - Lack of diversification of insurance products - Lack of extensive sales channels - Insurance personnel lack professional knowledge, sales skills and experience. - National economic instability and low per capita income - The people's lack of awareness towards insurance, etc. Through the analysis and discussion of GGI company, this research understands that Myanmar's insurance industry has a large space for development and continuous growth. The insurance industry will become a major emerging industry in Myanmar in the future.