人格特質與個人屬性對髮型及染髮色彩偏好之研究

Research on Personality Traits and Personal Attributes on Hairstyle and Hair Color Perference Research on Personality Traits and Personal Attributes on Hairstyle and Hair Color Perference

蕭瑀晴(Yu-Ching Hsiao)

指導教授 ： 黃國珍

國立臺北商業大學/創新設計與經營學院/創意設計與經營研究所/碩士(2022年)

摘要

女為悅己者容，愛美是女人天性，尤其是隨著生活型態改變，髮型及髮色與人們生活息息相關，外型吸引力對女性的社交生活有極大影響。本研究在探討女性會不會因不同的人格特質與個人屬性，對不同髮型、染髮色彩的意象感知有統計上顯著差異。本研究首先經過文獻探討，彙整出有關於髮型以及染髮顏色意象形容詞語彙，再以經過專家篩選出五組意象詞彙，包含「簡樸的-俏麗的」、「傳統的-前衛的」、「粗曠的-優雅的」、「庸俗的-時尚的」以及「呆板的-浪漫的」。本研究將透過問卷調查的方式，對國內有上美髮院的女性進行意見的調查，再通過統計分析，透過這些差異的現象，提供給國內美髮師參考，使得美髮師能夠更瞭解國內女性對髮型與髮色形容詞的感受。本研究獲得對於臺灣女性而言，形容詞髮型與髮色意象的結論包含:「俏麗的」以及「前衛的」形容詞意象代表紅色及金色的短髮；「優雅的」形容詞意象代表棕色的中長髮以及長髮；金色髮色給人「庸俗的」意象；棕色的長髮具有「浪漫的」的意象，提供給國內的髮型設計師參考，可以根據顧客的可能屬性建議給顧客適當的髮型與髮色，提高顧客的滿意度。

關鍵字

人格特質 ； 髮型 ； 個人屬性 ； 染髮色彩 ； 意象感知

並列摘要

Women are very concerned about their appearance. Especially with the change of lifestyle, hairstyle and hair color is closely related to people's life. The attractiveness of appearance has a great impact on women's social life. This study investigates whether there are statistically significant differences in women's perceptions of different hair types and hair color imagery due to different personality traits and attributes. First, the research compiled a glossary of hairstyle and color imagery after a literature review. Five groups of imagery were selected by experts, including "simple - pretty ". "traditional - vogue", "rough - elegant", "vulgar - fashionable" and "dull - romantic". The research was conducted through a questionnaire survey of women who attend hair salons in Taiwan, and then through statistical analysis, the phenomenon of these differences would be provided to domestic hairdressers for reference. So, hairdressers can better understand the feelings of domestic women on hairstyle and hair color adjectives. The adjectives "pretty" and "vogue" represent short red and blonde hair; the adjective "elegant" represents medium-length brown hair and long hair; blonde hair gives the image of "vulgar"; long brown hair has the image of "romantic". The results would provide reference to domestic hairstylists to suggest the appropriate hairstyle and color to customers according to their possible attributes to improve customer satisfaction.

並列關鍵字

personality traits ； hairstyles ； personal attribute ； hair color ； imagery perception

參考文獻

英文部分

Allport, G. W. (1961). Pattern and growth in personality. New York: Holt, Rinehart and Winston.

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