智慧型手機使用行為與滿意度研究- 以高雄地區大學生為例

隨著科技的進步，智慧型手機已非常普及。本研究在於了解大學生對於智慧型手機的使用行為與滿意度。透過問卷調查大學生在手機使用目的、手機使用行為、手機使用滿意度、手機換新的行為。本研究對高雄地區大學生進行問卷調查，基本變因為性別、年級、每月花費、與居住地區。分析結果如下: 在使用目的方面大學生經常使用智慧型手機的 Line 去聯繫親友同學，也經常使用智慧型手機去看各類影片、拍照或攝影。在使用行為方面大學生出門前一定會把智慧型手機的電池充飽，然後遺失手機的情況並不常見。在使用滿意度方面，資安、電池續航力、與耐摔方面都不是很滿意，在操作順暢與儲存空間還算滿意，最滿意的是目前使用的手機之品牌。最後在手機換新行為方面，大學生在預算夠的情況下會買更貴的品牌，但不會因為新功能或新機型或用不久就換機。

關鍵字

智慧型手機；使用行為；使用滿意度

並列摘要

With the advancement of technology, smart phones have become very popular. This study investigates the usage behavior and user satisfaction of college students using smart phones. By conducting the questionnaire, the purposes, behavior, satisfaction, and renewal of college students using smart phones were studied. The sample space of the questionnaire is the college students in Kaohsiung City. And the basic factors for the questionnaire are gender, grade, monthly cost, and living areas. The results of this study are as follows. On the purposes of using smart phones, college students often use Line to contact family, relatives and friends. Moreover, college students also use smart phones to watch video, take pictures, and shoot videos. On the usage behavior, the college students will fully charge the battery of their smart phones before going out, and lost their smart phones are not common. On the use satisfaction, information security, battery life, resistance to falling are not satisfied for college students. On the other hand, running smoothly and memory space of their smart phones are satisfied. The most satisfying feature is the brand of their smart phones currently in use. Finally, on the renewal behavior, college students will buy more expensive brands of smart phones when they have more budget. However, college students would not buy new smart phones because of new features or new models of emerging smart phones. And they also do not renew their smart phone frequently.