社群網站問世後,迅速成為人們重要社交工具之一,然而不可避免的也開始出現網路霸凌。近期,台灣藝人楊又穎自殺事件,更引起社會認真關注社群網站網路霸凌之嚴重性。因此,本研究旨在探討青少年社群網站網路霸凌行為,驗證是否能夠以計畫行為理論來預測或解釋。本研究先採用焦點團體訪談法,瞭解受訪者對於研究問題的看法,經分析與推論後獲得命題,再使用問卷調查法,由樣本分析試圖推論到群體現況,最後再進行交叉比對驗證,得出以下研究結果。 一、青少年最常使用的社群網站是Facebook,並利用社群網站滿足尋求認同的需求。 二、青少年願意讓父母或長輩師長知道自己在社群網站上的各項行為,但是在某些情況下(說同儕壞話或討論異性時),仍會有所隱瞞。 三、青少年社群網站網路霸凌行為已日益嚴重惡化。 四、青少年的行為態度因素會顯著影響青少年社群網站網路霸凌行為意圖。 五、主觀規範因素(父母、老師、同儕、參考團體)會顯著影響青少年社群網站網路霸凌行為意圖。 六、青少年的知覺行為控制因素會顯著影響青少年社群網站網路霸凌行為意圖。 七、青少年的內在知覺行為控制因素有較高控制知覺。 八、青少年的外在知覺控制因素有較低控制知覺。 九、青少年面對社群網站網路霸凌行為時是無助的,他們認為沒有任何有效解決網路霸凌行為的方法。 十、青少年面對社群網站網路霸凌行為所採取的行動傾向會顯著影響青少年的社群網站網路霸凌行為意圖。 依據上述研究結果,驗證計畫行為理論可以預測與解釋社群網站網路霸凌行為。最後,依據上述的結論,提出具體的建議,提供提供政府當局、師長、家長及後續研究者參考。
With the importance of social networking tools, community websites has made Cyber-Bullying as being one of the most important parts of modern life for personal everyday communication. Recently, Taiwan artist, young model Yang Youying (Cindy), has been cyber-bullying suicide of their lifetime. Thus, this study explored the teen’s cyber-bullying behavior, and verify whether the theory of planned behavior can predict or explain those behaviors. In this study, focus groups interview is used to understand respondents' opinions about research questions. After analysising and reasoning, several assumptions can be made respectively. After that questionnaires would be used to get inference from the sample analysis to reflect the status of the group. Finally cross over for verification to get the following findings. First, facebook is the most frequently used community website for teenagers, and teenagers use community websites to meet their needs for a sense of identity. Second, teenagers are willing to let their teachers parents or elders learn about their behaviors on community websites, but in some cases (when saying ill of their peers or discussing opposite sex ),they still have something to hide. Third, the teen community websites cyber-bullying behaviors have been growing worse. Forth, the behaviors and attitudes of teenagers could significantly affect the behavioral intention of teen community sites cyber-bullying. Fifth, subjective norm factor (parents, teachers, peers, reference groups) can significantly affect the motives of teenagers community website cyber-bullying . Sixth, teenagers perceived behavioral control factors can significantly affect the behavioral intention of teenagers community website cyber-bullying. Seventh, teenagers inherent perceived behavioral control factors that control higher consciousness. Eighth, teenagers external perception of control factors adolescents perceived less control. Ninth, when teenagers face community websites cyber-bullying behaviors,they are helpless; they believe there is no effective solution to solve cyber-bullying behaviors. Tenth, actions taken by teenagers while facing cyber-bullying tends to significantly affect the behavioral intention affect the of community website cyber-bullying motivation of teenagers. According to the above findings, verification theory of planned behavior could predict and explain community website cyber-bullying behavior. Finally, according to the above conclusions this study can provides concrete recommendations to government authorities, teachers, parents and the subsequent researchers.