遊憩體驗對遊客滿意度與重遊意願的影響-以高雄港高201貴賓船為例

臺灣社會的進步與經濟的成長，引領國人轉變生活型態，國人休閒時間亦因此增加，著重生活休閒品質。國內之觀光遊憩景點眾多，新的觀光景點也如雨後春筍般在網路等各媒體中出現，要如何在競爭激烈的眾多旅遊觀光景點中脫穎而出，並將遊憩景點之魅力及特色建立為觀光吸引力。本研究旨在瞭解，遊客搭乘高201貴賓船的遊憩體驗對遊客滿意度與重遊意願的影響。以問卷調查法，針對搭乘高201貴賓船的遊客作為主要研究對象，共回收135份有效問卷。在社經背景與遊憩行為上對遊憩體驗有顯著差異。遊客在體驗後不同的感受，對滿意度與重遊意願有顯著影響，且整體滿意度的高低會影響遊客搭乘高201貴賓船之重遊意願。

關鍵字

旅遊動機；遊客滿意度；重遊意願

並列摘要

Nowadays, it is discovered that the leisure time for people in Taiwan has increased and the quality of life is emphasized due to the progress of society and the growth of the economy leading people change their lifestyles. There are many sightseeing spots in Taiwan, and new sightseeing spots have sprung up in various media such as the Internet. How to stand out from the competitive tourist attractions and build the attraction and features of sightseeing spots into sightseeing attractions. The purpose of this study was to understand the effect of recreational experience when visitors took the Kao 201 VIP boats on the satisfaction of tourists and the desire to revisit. Using the questionnaire survey method, 135 valid questionnaires were collected as the main research object for tourists on the Kao 201 VIP boat. There are significant differences in recreational experience in the context of social and economic background and recreational activities. The different feelings of visitors after experiencing the experience have a significant impact on satisfaction and revisiting intentions, and the level of overall satisfaction will affect the willingness of tourists to take the Kao 201 VIP boat.