The influence of new leadership style on the satisfaction and loyalty of the employees: A case in Vietnam

The influence of new leadership style on the satisfaction and loyalty of the employees: A case in Vietnam

阮成中(Nguyen Thanh Trung)

指導教授 ： 賴慶松

共同指導教授 ： Ho Sy Tan(Ho Sy Tan)

義守大學/管理學院/企業管理學系/碩士(2016年)

摘要

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關鍵字

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並列摘要

Human resource is the most valuable asset of any enterprise. It is the source of wealth and development. The business administrators is always looking for ways to attract the human resource, which both has high qualification and ability to respond flexibly and effectively to external changes. Simultaneously, the administrators also should be interested in developing and maintaining satisfaction and loyalty of the workforce. The results of exploratory factor analysis show that it is needful to reduce research models and transformational leadership is consequently divided into two factor groups as follows: (1) Leader’s prestige and Ability to exploit employee capacities; (2) Motivation and Care about individuals. Among them, the factor group “Leader’s prestige and Ability to use employees’ capacities” always has greater effect compared to the factor group “Motivation and Care about individuals” regarding level of employee satisfaction and loyalty

並列關鍵字

leadership ； satisfaction ； loyalty ； motivation ； prestige

參考文獻

Bernard M. Bass (1997), The Ethics of Transformational Leadership, Academy of Leadership Press.

Bass, B.M (2000), The future of leadership in learning organization, Journal of leadership studies.

Fernades, C.& Awamleh, R. (2004), The impact of transformational and transactional leadership styles on Employee satisfaction and performance: An empirical test in a multicultural environment, International Business and Economics Research Journal, pp.73-79.

Fred Massarik, Robert Tannenbaum, Irving R. Weschler (1961), Leadership and Organization: A Behavioral Science Approach., McGraw-Hill Publisher, pp. 1-12.

Hoang Trong – Chu Nguyen Mong Ngoc (2005), Analysis of research data with SPSS, Statistical Publishing House.