電子地圖使用行為與滿意度之研究-以中部地區國軍人員為例

隨著資訊與網路科技的進步，地圖已經由紙本地圖發展至電子地圖，透過行動裝置如智慧型手機就能進行定位、導航與查詢。本研究探討電子地圖導航的使用行為與滿意度，以中部地區某軍事單位人員為調查樣本，依據「使用與滿足理論」及「科技接受模式」為理論基礎，採用四個基本變項，即性別、年齡、職務與教育程度，去觀測認知有用性、認知易用性、使用者行為、與使用者滿意度，進而探討分析其關係。研究結果發現，使用者經常使用智慧型手機上網、搜尋資訊，但對導航語音最不滿意。男女性對導航指示功能的使用行為與對導航的整體滿意度存在差異，年紀愈輕的使用者愈常使用智慧型手機進行導航與搜尋旅遊景點，軍官與士官對導航操作容易度與導航路徑規劃的滿意度也有差異，最後大學學歷的使用者對智慧型手機導航，有普遍且最高的滿意度與評價。未來研究可擴大研究規模，進一步探討可能的變因如何影響使用行為與滿意度。

關鍵字

智慧型手機；使用者行為；科技接受模式；滿意度

並列摘要

As the advances of information and communication technologies, map has evolved from paper map to electronic map. By using smart phones with e-map the users can perform positioning, navigation, and inquiry. This thesis investigates the behavior and satisfaction of the personnel in a military organization in Taichung who uses smart phone navigation. Based on the UGT and TAM theory four basic variables, i.e., gender, age, position, and education, are used as factors for exploring the perceived usefulness, perceived ease of use, user behavior, and satisfaction. The research results are as follows. The users frequently use smart phones for Internet surfing and searching information, but are dissatisfied with the voice navigation. There are differences in the use of navigation indication and overall satisfaction of navigation between male and female users. Moreover, the younger the users, the more they use their smart phones to navigate and search tourist attractions. And officers and sergeants differ in the ease of navigation operation and satisfaction with route planning. Finally, the users who have the bachelor degree are most satisfied with smart phone navigation. The further study may include extending the questionnaire and exploring more factors that could affect the user behavior and satisfaction.