醫療機構引入醫療器材經營策略之探討-以某醫學中心之調制中頻電刺激器應用於自費減重塑身為例

Discussion on the Introduction of Medical Device Business Strategies by Medical Institutions- Modulation-Electro-Therpy in self-funded weight loss and body sculpting-Taking a medical center in as an example

趙尉妘(Wei-Yun Chao)

指導教授 ： 李建興

義守大學/管理學院/管理碩博士班/碩士(2022年)

摘要

隨著當今國民飲食生活型態狀況，肥胖顯然已成為世界流行病，因此肥胖會增加心血管疾病、冠狀動脈心臟病、糖尿病、代謝症候群、中風等疾病風險與死亡率，世界衛生組織（World Health Organization，縮寫為WHO）將肥胖訂為非傳染性疾病，並在預防及控制非傳染性疾病的全球計畫化2013-2020中，將減少肥胖盛行率列入重點目標之一。而衛福部將肥胖列為防治重點之一，從廣告、政策推廣，到網站架設，擴及到社區營造計畫與國民健康減重等大型計畫。由於研究者本身從事醫院自費健康減重行業已十餘年經驗，在健保醫療制度下，看到許多醫院降級轉型為診所，甚至也有不少醫院已經面臨關閉命運，特此探討，其實如以減肥、美容、護膚在醫療行業中，在過去算是周邊產品，現在卻因為進入障礙低，成本回收快，因而快速成為醫院的熱門產品。對於龐大的減重自費市場來說，醫療院所開設減重曲線雕塑班更是未來的一顆新星，讓醫院能夠有充裕的經費提升更好的醫療服務與醫療品質。本研究藉由「醫院引進醫療器材經營策略之探討」，期待能提供醫療院所未來引進醫療器材自費項目經營策略之建議與參考，因應健保制度的壓力下，許多醫院為彌補健保總額院算帶來的財務問題,額外增設新自費項目業務，除了可以滿足民眾需求外，也為醫院開拓另一項財源，以創造更優質的醫療環境。

關鍵字

調制中頻電刺激器 ； 肥胖 ； 自費醫療 ； 經營策略

並列摘要

With today's national diet, obesity has become a world epidemic, obesity will increase cardiovascular disease, coronary heart disease, diabetes, metabolic syndrome, stroke and other disease risk and mortality, the World Health Organization (English: World Health Organization, abbreviated as WHO) will be obesity as a non-communicable disease, and in the prevention and control of non-communicable diseases in the global planning 2013-2020, the reduction of obesity prevalence rate is listed as one of the key goals. The Ministry of Health and Welfare of China has listed obesity as one of the key points of prevention and treatment, from advertising, policy promotion, to website setting up, and extending to large-scale plans such as community construction plans and national health weight reduction. Because the researchers themselves have been engaged in the hospital self-funded health weight reduction industry for more than ten years of experience, under the health insurance medical system, we have seen many hospitals downgraded into clinics, and even many hospitals have faced the fate of closure, hereby discussed, in fact, such as weight loss, beauty, skin care in the medical industry, in the past, it was considered a peripheral product, but now because of low entry barriers, fast cost recovery, it has quickly become a popular product in hospitals. For the huge weight-loss self-payment market, the weight-loss curve sculpture class opened by medical institutions is a new star in the future, so that hospitals can have sufficient funds to improve better medical quality and services. Through the "Discussion on the Business Strategy of Hospitals Introducing Medical Devices", this study is expected to provide suggestions and references for the business strategies of medical institutions to introduce medical equipment self-funded projects in the future, and in response to the pressure of the health insurance system, many hospitals have added new self-funded project business to make up for the deletion of health insurance, which can not only meet the needs of the public, but also open up another source of revenue for hospitals to create a better medical environment.

並列關鍵字

Modulated Medium Frequency Electrical Stimulator ； obesity ； self-funded medical care ； Business strategy

參考文獻

一、中文部份

王馨世（1999）。女性生殖生理與內分泌學。臺北：合記。

世界衛生組織（2017）。2016年肥胖人口數量。於2022年4月20日擷取。

台中榮總減重班 教授居家韻律操。民生報（1999 年 4 月 20 日）。第22版。

台安醫院七月起開辦體重控制班。民生報（1989 年 6 月 20 日）。第23版。