房仲同業的店家繁多,造成房仲業的競爭相當激烈,房仲業者為鞏固市場地位,須強化公司重要的智慧資產。由於從業人員需具備專業知識,及掌握即時消費需求,和配合優質的銷售技巧。因此房仲業者更著重於培訓人才,才能不斷提升從業人員專業與銷售能力,使得房仲業者能鞏固市場地位,同時能充實從業人員的核心競爭能力,能獲得更充沛的客戶資源。 本研究期間為2011年2月到5月,針對台灣台中地區房仲業從業人員與主管,分別發放270及35份問卷,經篩選及整理出從業人員201份有效問卷,與主管29份有效問卷,有效回收率分別為74.44%及82.86%。藉由分析過程中,瞭解從業人員對於公司導入知識管理系統看法與績效評估。另外,以AHP層級分析進行主管資料分析,藉此探討房仲業者導入知識管理系統關鍵成功因素。 研究結果歸納如下:房仲業會運用電腦設備處理文書的業務人員,主要是以男性、26-35歲、研究所學歷且年資五年以下的為主。 另外,從業人員與主管皆較在乎「員工管理」,主管重視從業人員對於公司活動的參與感,從業人員在乎主管推行政策的決心,因此主管鼓勵與支持從業人員,讓從業人員能更全力衝刺。但主管卻不重視「組織策略」,因此房仲業者一味追求從業人員責任心與參與度,卻忽略公司必要的體制與政策,造成從業人員摸不著頭緒。
There are too many real estate agencies established in Taiwan, canse intensive competitions. They have to enhance their intelligent assets to improve the market share on. Sellers are not only professional knowledge required but must acquiring of understanding consumers’ demand and great selling skills. Thus the real estate franchise must focus on the trainings for the employees to upraise their professional knowledge and selling skills and get the core competition advance at the same time. Let the employees will get more resources of customers. This study sent 270 and 35 questionnaires to the employees and managers of real easte industry in Taichung City, Taiwan. Since February to May, 2011. The valid questionnaires returned are 201 and 29,the returning rate are 74.44% and 82.86%. After analysis, we understood the sellers’ opinions on introducing knowledge management system and how to judge the performances. In addition,this study use AHP leveler analyze the data from managers to discuss the key factor of introducing knowledge management system. As result, the staffs of real easte agencies dealing documents and contracts with computers including these features:male、age of 26 to35、master degree or above、less than 5 years working experience in this industry. Real estate industries concernning about the management of employees. In the managers’ view, think staff member’s joing is very important. In sellers’opinoin, they concern about the stratagies of the compay. By the way, the real estate business must set standard achievements and gret.