某衛星天線公司跨組織合作對新產品開發績效影響之個案研究

A Case Study for the impact of Cross-organizational Cooperation on the Performance of New Product Development In a certain Satellite Antenna Company

江煥慶(Huan-Ching Chiang)

指導教授 ： 黃勇富

朝陽科技大學/管理學院/企業管理系/碩士(2012年)

摘要

全球經濟環境的快速變遷及全球市場高度競爭，使得台灣製造業的經營必須快速的推出品質卓越的新產品，以因應顧客需求的變化及競爭者的威脅。然對資源不豐富的企業而言，跨組織合作是企業回應全球經濟環境快速變遷的主要策略。本研究目的在探討跨組織合作關係中，供應商、顧客、第三方研究機構涉入某衛星天線公司對產品發展績效的影響。並提供給某衛星天線公司能有效整合內外部資源，以降低產品開發風險、提昇產品獲利與企業競爭力。本研究採用問卷專家訪談，研究結果如下：
1.供應商、顧客及第三方研究機構涉入程度愈高，設計績效愈高。
2.供應商、顧客及第三方研究機構涉入程度愈高，市場績效愈高。
3.供應商、顧客及第三方研究機構涉入程度愈高，財務績效愈高。

關鍵字：外部組織涉入、新產品發展、新產品開發績效

關鍵字

新產品開發績效 ； 新產品發展 ； 外部組織涉入

並列摘要

Owing to the rapid transition of global economic environment and the high competition of global market, it is essential to launch new products of excellent quality promptly as a business principal for Taiwanese manufacturing industries in response to the conversions of customer demand and threats from competitors. The primary strategy is cross-organizational cooperation to keep pace with the rapid transition in global economic environment for an enterprise without abundant resources. The purpose of this research is to explore that the impact on product development for a certain satellite antenna company in terms of the relation of cross-organizational cooperation upon the involvement of supplier, customer and the third party of research institution. Further, it contributes to integrate internal and external resources effectively for a certain satellite antenna company in order to lower the risk of product development as well as promote product profitability and enterprise competitiveness. The research adopts the methodology of expert interview by means of questionnaires. The results of this research concluded as follows：
1. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher design performance reached.
2. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher market performance reached.
3. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher financial performance reached.
Keywords：External organization involvement, New product development, Performance of new product development

並列關鍵字

New product development ； External organization involvement ； Performance of new product development

參考文獻

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