金融保險業務人員的正向人格特質與工作滿意度與工作績效之關聯性研究

Research on the Relationship between Positive Personality Traits and Job Satisfaction and Job Performance of Financial Insurance Business Personnel

黃雯瑜(WEN-YU HUANG)

指導教授 ： 劉興郁

朝陽科技大學/管理學院/企業管理系/碩士(2019年)

摘要

本研究旨在探討金融保險業務人員的正向人格特質與工作滿意度與工作績效之關聯性，期望能透過全球人壽中部區域所屬單位的外勤業務人員為對象作為研究範圍，經由文獻探討發展出本研究之架構，擬定各項研究假設，再以本研究所採用的研究方法加以探討。希望能提出一些研究成果，提供金融保險業及管理人員參考之用。
正向人格特質與工作滿意度與工作績效之間的關聯性做為本研究主要探討，其主要的研究目的如下：
一、 探討業務人員的正向特質與工作滿意度與工作績效之關聯性
二、 探討不同的人口統計變項與工作滿意度與工作績效之關聯性

經由本研究根據研究動機與研究架構，以問卷調查所取得的資料，透過科學統計方式實證來證明下列各項假設是否成立：
假設1 ：正向特質與工作滿意度有顯著關聯性
假設2 ：正向特質與工作績效有顯著關聯性
假設3 ：人口統計變項與工作滿意度有顯著關聯性
假設4 ：人口統計變項與工作績效有顯著關聯性

本研究分析實證結果如下：
一、 正向特質與工作滿意度的關聯性部份相關。
二、 正向特質與工作績效的關聯性部份相關。
三、 不同個人屬性與工作滿意度與工作績效的關聯性部份相關。

本研究就以上分析結果提供金融保險公司招募人才的參考，並給後續研究者提供參考與建議。

關鍵詞:正向特質、工作滿意度、工作績效

關鍵字

工作績效 ； 工作滿意度 ； 正向特質

並列摘要

This study aims to explore the relationship between Positive personality traits and job satisfaction and job performance of financial and insurance business personnel.It is expected that the field business personnel of the units affiliated to the Transglobe Life central region will be the target of the study.Th rough the literature, the framework of this research was developed, and various research hypotheses were drawn up, and then the research methods adopted in this study were discussed. I hope that some research results can be put forward and provide reference for the financial and insurance industry and management personnel.
The relationship between Positive personality traits and job satisfaction and job performance is the main research of this study. The main research purposes are as follows:
1. Discuss the Positive characteristics of business personnel and the relationship between job satisfaction and job performance.
2. Discuss the relationship between different demographic variables and job satisfaction and job performance.
Based on the research motivation and research structure, this study uses evidence from questionnaires to prove whether the following hypotheses are established through scientific statistics:
Hypothesis 1: Positive traits are significantly associated with job satisfaction.
Hypothesis 2: Positive traits are significantly associated with job performance.
Hypothesis 3: Demographic variables have a significant correlation with job
satisfaction.
Hypothesis 4: Demographic variables have a significant correlation with job
performance.
The empirical results of this study are as follows:
Positive traits are partially related to job satisfaction.
Positive traits are partially related to job performance.
Different personal attributes are related to the relevance of job satisfaction to job performance.
This study provides a reference for the recruitment of talents by financial and insurance companies based on the above analysis results, and provides reference and suggestions for follow-up researchers.

Keywords: Positive Traits, Job Satisfaction, Job Performance

並列關鍵字

Job Performance ； Job Satisfaction ； Positive Traits

參考文獻

中文部份

一、期刊

1. 林子超、簡君倫、劉旭冠 2013)。『人口統計變數在工作生活品質、工作壓力與工作績效之差異性分析：以臺灣的國際觀光旅館櫃檯人員為例』。 餐旅暨觀光，頁1-26。

2. 許士軍 (1976)。『工作滿足、個人特徵與組織氣候-文獻檢討及實証研究」』。政大學報，35，23。

3. 蔡宗廷、張育菱（2015）。『金融人才性格測驗對工作滿意、工作績效與留任意願之效標關聯驗證─以 P 銀行為例』。兩岸金融季刊 第三卷第三期。