時尚插畫應用於化妝品之品牌與包裝設計研究

The Study and Package Design Application of Fashion Illustrations in Makeup Brands

鍾瑜君(Yu-Jyun Chung)

指導教授 ： 曾培育

朝陽科技大學/設計學院/視覺傳達設計系/碩士(2019年)

摘要

化妝品銷售量逐年增加，是現代消費者生活必備的項目之一。在近年來許多化妝品品牌會選擇與時尚插畫家合作來呈現它們最新的產品。這些具有手繪質感的時尚插畫應用在化妝品的包裝設計上，更能在品牌理念上加入故事性和藝術性。
本研究目的在於(一)探討時尚插畫的歷史演變和風格類型、視覺元素、表現手法、媒材技法以及應用化妝品之品牌設計與包裝設計的發展概況。
(二)透過實際應用案例了解化妝品品牌設計策略、包裝設計材質、造型、結構、圖像並整理歸納得出設計應用之參考。(三)創作本研究的時尚插畫，並應用於化妝品品牌與包裝設計上，以及相關應用在品牌企業識別系統、化妝品陳列規劃設計、周邊商品設計。(四)評估並分析時尚插畫應用在化妝品品牌與包裝設計的優缺點。
研究流程分為四個階段：第一階段為文獻探討；第二階段為分析時尚插畫應用化妝品品牌案例，再來是分析時尚插畫家作品風格，並設計出一套本研究的一套分析方法；第三階段為為本研究的時尚插畫創作，應用於化妝品品牌與包裝設計上，並了解其關聯性加以分析評估未來發展的可能性。

關鍵字

時尚插畫 ； 化妝品 ； 品牌設計 ； 包裝設計

並列摘要

The sales volume of cosmetics has increased year by year, and it is one of the necessary items for modern consumer life. In recent years, many cosmetic brands have chosen to work with fashion illustrators to present their latest products. These hand-painted fashion illustrations are applied to the packaging design of cosmetics, and they can add story and artistry to the brand concept.
The purpose of this study is to (1) explore the historical evolution of fashion illustrations and the development of style, visual elements, expression techniques, media techniques, and brand design and packaging design for applied cosmetics.
(2) Through the application case to understand the cosmetic brand design strategy, packaging design material, shape, structure, image and organize the design reference. (3) Creating fashion illustrations of this research, and applying them to cosmetics brands and packaging design, as well as related applications in brand enterprise identification systems, cosmetics display planning and design, and surrounding product design. (4) Evaluate and analyze the advantages and disadvantages of fashion illustration application in cosmetic brand and packaging design.
The research is divided into four stages: The first stage is the literature discussion; the second stage is the analysis of the fashion illustration application cosmetics brand case, then the analysis of the fashion illustrator's work style, and design a set of analysis methods of this study; the third stage is the study Fashion illustration creation, applied to cosmetics brand and packaging design, and understand its relevance to analyze and evaluate the possibility of future development.

並列關鍵字

fashion illustration ； makeup ； brand design ； package design

參考文獻

一、中文專書

1.川村由仁夜著、陳逸如譯，2009，《時尚學：時尚研究入門書》，臺北市：立緒。

2.川村由仁夜著、陳逸如譯，2009，《時尚學》，臺北縣：立文化。

3.王受之，2000，《世界現代平面設計》，臺北市：藝術家。

4.王幸姬，1992，《服裝設計》，臺北市，格致圖書。