以文創產品符號三角形發展竹製茶几文化創意產品設計

A Cultural Product Design of Bamboo Tea Table with the Theory “The Cultural Creative Product Semiotic Triangle”

陳憶茹(YI-RU CHEN)

指導教授 ： 蕭明瑜

朝陽科技大學/設計學院/工業設計系/碩士(2019年)

摘要

臺灣自2002年行政院之《挑戰2008: 國家發展重點計畫》中的子計畫「發展文化創意產業計畫」裡，確立文化創意產業之詞彙定義，並將其視為國家發展的重點項目，迄今發展近二十年的文化創意設計產業裡，許多設計師以不同的設計思維與創意手法，重新賦予文化新的故事與創意設計，為其再現成為文化創意產品，而在符號學理論當中闡述以一個符號的象徵，將其分為表徵、客體、詮釋三者的關係架構，因此以符號學理論為基礎構建設計方法，清楚表述文化作為客體與設計為表徵的關係。
竹製家具是臺灣經濟發展下的文化產物，雖然目前的竹產業受到環境與新材料科技影響，以及人們生活形態的需求改變，導致傳統工藝與竹產業結構受到艱難的考驗，藉由文獻和史料的研究整理分析，了解台灣傳統家具的造型、歷史。
本研究以竹文化為文化資產對象，探討竹的文化基因與外部刺激元素，以皮爾斯符號學為理論基礎，建構文化創意符號三角形之設計轉換模式，運用此模式進行竹製茶几組的設計執行，設計攜帶竹文化符碼之文創產品。

關鍵字

皮爾斯符號三角形 ； 文創產品符號三角形 ； 竹製家具 ； 文創產品 ； 竹工藝

並列摘要

Taiwan has identified the vocabulary of cultural and creative industries from the sub program "Development of Cultural and Creative Industries" in the "Challenge 2008: National Development Key Program" of the Executive Yuan in 2002 and sees it as a key project for national development. In the past 20 years, the cultural and creative industries have developed, and many designers use creativity and different thinking to deal with them. Cultural and creative products have new stories and creative designs. In the semiotics theory, it is mentioned that a symbol contains the representation, object and annotation. Therefore, it is clear that the relationship between culture and design can be clearly illustrated by constructing the design method based on semiotic theory.

Bamboo furniture is a cultural product of Taiwan's economic development. Although the current bamboo industry is affected by the environment and new materials technology, and the demand for people's lifestyle changes, the traditional craft and bamboo industry structure has been difficult to test. With literature and historical materials. The research analyzes and analyzes the shape and history of traditional Taiwanese furniture.

In this study, bamboo culture is the cultural asset object, and we investigate the cultural genes and external stimulating elements of bamboo. Based on the theory of Pierce semiotics, the design transformation mode of cultural creative symbol triangles is constructed. This model is used to design and execute the bamboo tea group. Design a product that carries the bamboo culture code.

並列關鍵字

Peirce's Semiotic Triangle ； Cultural creative product semiotic triangle ； Bamboo furniture ； Cultural creative product ； Bamboo culture

參考文獻

中文文獻

1. 林炎旦，2010，《2010 聯合國貿易與發展會議(UNCTAD)創意經濟報告》，師大書院發行，台北市。

2. 廖世璋，2011，《文化創意產業》，巨流圖書有限公司，新北市。

3. 丁曉菁，2019，《2018台灣文化創意產業發展年報》，文化部，新北市。

4. 鄭自隆，2013，《文創行銷》，五南出版社，台北市。