海外度假打工體驗的內涵與價值

Participant’s perceived meanings and values of working holiday experiences

林碧月(Pi-Yueh Lin)

指導教授 ： 何昶鴛

朝陽科技大學/管理學院/休閒事業管理系/碩士(2010年)

摘要

摘要
自助旅遊是現代旅遊的一種趨勢，至國外參與海外度假打工活動，也逐漸成為年輕人所重視的活動之一。本研究以方法目的鏈模式(Means-End chain model, MEC)為理論基礎，經由軟式階梯訪談60位海外度假打工者，深入探討其參與活動後所獲得的利益與體驗。主要之研究目的在於探究海外度假打工活動的本質與內涵，並了解活動參與者心中的核心價值。研究結果獲得9項活動屬性偏好、13項結果要素、10項體驗價值。其中最受重視的屬性項目包括「異國生活」、「邊打工邊旅遊」、「外語環境」、及「旅行時間長」；最受重視的活動結果包括「體驗異國文化」、「拓展視野」、「提昇自己的才能」、「滿足旅遊慾望」；而「回憶」、「成就感」、「滿足好奇心」、「獨立自主」則是參與者最終追求的價值。透過價值階層分析結果產生6項價值認知與體驗路徑，建立海外度假打工者的心理過程及行為脈絡，並經由體驗結果之連結，探究其內心的價值感受。這些體驗路徑包括：提昇才能、經濟獨立、挑戰自我、拓展視野、滿足旅遊慾望、以及體驗異國文化。本研究根據研究結果提出實務之建議並作為後續研究之方向。

關鍵字

海外度假打工 ； 方法目的鏈 ； 自助旅遊

並列摘要

Abstract
Over the past few years, working holiday travel has grown in popularity. Once a marginal activity undertaken by backpackers, it has now become a gradually accepted way for young people. This study extended means-end approach to examine the factors associated with the experiences of working holiday tourists. The main purpose was to learn more about the role and meaning of the benefits associated with this type of travelling. By using the “laddering” technique, a total of 60 subjects participated in one-on-one in-depth personal interviews and then the interviewing data were analyzed. These outcomes generally referred to positive consequences or benefits. Of these benefits, those involving self-reliance, escapism, learn about experiences another country/culture, developing more skills and abilities, and interactions with other people have received the most prior research attention. The subjects provided information about the higher-level meanings related to these intermediated-level benefits, such as self-change and with more open-mind. It also highlighted several key personal values (in particular, accomplishment, self-confidence, unforgettable memories and satisfying one’s curiosity) that appeared to serve as the higher level “ends” that tourists took away from their working holiday experiences. The study findings hold important implications for researchers and practitioners interested in studying working holiday tourism.

並列關鍵字

Working holiday tourism ； Means-End Chain theory ； backpackers

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