應用IPA方法探討參觀者對博物館展覽感受之研究 －以國立臺灣美術館2015亞洲藝術雙年展為例

Applying IPA to Explore Visitors’ Feelings Over Exhibition – Taking 2015 Asian Art Biennial Held in National Taiwan Museum as an Example

洪仲謙(Chung-Chien Hung)

指導教授 ： 吳曉君 ； 邱國欽

朝陽科技大學/管理學院/企業管理系/碩士(2016年)

摘要

新博物館學運動的興起，使原本以「文物」為中心的博物館思維，轉變為以「人」的關懷，成為博物館的核心工作。台灣近年來全國各地之地方博物館如雨後春筍般興起，大家漸漸體認到，博物館並非只是消極的為了保存「過去的物」而存在，反而是積極地營造一個「博物館式的環境」，讓現在的人有一個保存與創造過去、現在與未來記憶的場所，並且推廣活用之，也說明了博物館企業化經營和行銷已成為全世界的時勢潮流。經由發放問卷進行量化調查，本文以重要度－表現度分析(IPA)為績效評估方法，來探討參觀者對博物館展覽之感受。結果在20個題項中呈現有8個題項需改善，本文提出改善策略給予相關單位參考，期望藉由改善成效以提升民眾對博物館展覽感受能更加肯定。

關鍵字

獨立性檢定 ； IPA ； 博物館展覽 ； 改善策略

並列摘要

Owing to the growing popularity of new museology movement, focusing on “Human-centered,” using to be “Heritage-centered,” dominates the thoughts on museums. Consequently, it does become the core work in museums.
Recently, the museums around Taiwan like bamboo shooting after a spring rain have constantly grown their prosperity. Thus, everyone has gradually considered that the main purposes of museums existing around us are not just only for preserving some ancient items stemming from the past, but also for positively constructing the appropriate environment for exhibiting. Moreover, those museums are also regarded as the places where are able to preserve the memories of the past as well as create those of now and future. Therefore, seen from those points of view, those museums with entrepreneurial operating system along with their systematic promotion have become a global trend.
In the study, a quantitative technique will be utilized to conduct the survey. Furthermore, for the sake of investigating the visitors’ feelings over the exhibition, the analyzing tool, Importance-performance analysis (IPA), will be utilized. According to the result shown, six items falling in to the fourth quadrant, Concentrate Here, are priority to be improved. Finally, the study will offer the relevant authorities some proper suggestions in order to improve visitors’ feelings over exhibitions as well as better the museums’ service qualities.

並列關鍵字

improving strategies ； Independence test ； IPA ； Museum exhibition

參考文獻

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