RFID產品創新功能之研究

A Study of Creating Innovative RFID Product Functions

陳世賢(Shih-hsien Chen)

指導教授 ： 陳隆昇

朝陽科技大學/資訊學院/資訊管理系/碩士(2009年)

摘要

無線射頻辨識RFID (Radio Frequency IDentification)技術已廣泛應用於現實生活中的各個領域，創新的功能應用層出不窮。在RFID產業中，如何快速開發創新功能和應用成為一個重要問題。此外，確認消費者需求也是RFID供應商開發產品功能的重要工作之一。傳統上，RFID廠商完全依賴RFID設計工程師的主觀或訂單的規格要求而確認消費者偏好。然而，消費者偏好與需求一直在改變，RFID製造商需要一套有系統性且有效率的方法來了解消費者真正的需求，甚或針對不同顧客層進行不同創新功能需求的設計。因此，本研究提出QT-Kano 模式，結合「創意問題解決理論」(Theoria Resheneyva Isobretatelskehuh Zadach, Theory for Solving Inventive Problems，TRIZ)，品質機能展開(Quality Function Deployment，QFD)及傳統的狩野模式(Kano Model)的方法，幫助RFID廠商創造創新功能，並將消費者需求做一些分類。此外，本文也利用Refined Kano’s Model方法擷取關於顧客偏好相關知識，提供行銷決策之用。最後，本研究將依QT-Kano 模式，以RFID產品創新功能的十六個品質要項做實例調查及分析。

關鍵字

品質機能展開 ； 創意問題解決理論 ； 無線射頻辨識 ； 狩野模式

並列摘要

RFID (Radio Frequency IDentification) techniques have been widely applied in lots of domains in real life. In RFID industry, how to quickly create innovative functions and applications becomes one of important issues. In addition, to identify customer needs is a crucial task for RFID products suppliers. Traditionally, RFID products manufacturers heavily depend on subjective opinions of design engenderers or the specifications of orders to recognize customer preferences. However, customer preferences shift frequently. RFID products manufacturers need a systematic and effective method not to only identify customer needs, but also to create innovative functions for satisfying requirements of different customer segmentations. Therefore, this study proposed a QT-Kano model which combines TRIZ (Theoria Resheneyva Isobretatelskehuh Zadach, Theory for Solving Inventive Problems), QFD (Quality Function Deployment) and Kano model to assist RFID manufacturers in creating innovative functions and categorizing customer needs. Besides, this study also employs refined Kano model to acquire advanced knowledge of customer preferences. Finally, 16 innovative RFID products functions are presented to demonstrate the effectiveness of the proposed QT-Kano model.

並列關鍵字

QFD ； TRIZ ； Kano Model ； RFID

參考文獻

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