婚宴場景、餐食品質、服務品質對消費者滿意度影響之研究

A Study of the Effects among Wedding Surroundings, Meal Quality, Service Quality and Consumer Satisfaction

洪崇良(Chung-Liang Hung)

指導教授 ： 鄭政宗

朝陽科技大學/管理學院/休閒事業管理系/碩士(2017年)

摘要

就目前台灣宴會市場而言，喜宴已是兵家必爭之地，各業者無不針對自我條件嚴格審閱，無論是硬體設備軟體服務與餐食菜餚等，希望能滿足各新人之需求，因此都卯足全力，全體動員讓每檔婚禮都是主家與賓客的美好回憶，並且更希望能在與會賓客其中爭取到另一檔的可能。
本研究主要是將婚宴分為三個構面，包括場景、餐食、服務品質，探討赴宴之消費者對於婚宴品質滿意度，研究目的有一、分析賓客對婚宴業者所提供之場地佈置及設備之服務品質與滿意度之差異情形；二、探討賓客對婚宴業者所提供之場地佈置及設備之服務品質與滿意度現況；三、探討婚宴場景、餐食品質及服務品質對消費滿意度之影響。研究結果證實一、婚宴場景會顯著正向影響消費滿意度；二、餐食品質會顯著正向影響消費滿意度；三、服務品質會顯著正向影響消費滿意度；四、婚宴場景、餐食品質、服務品質會顯著正向影響消費滿意度。
本研究提出之建議，ㄧ、強化場景設施。二、符合現代飲食觀念的餐食品質。三、有效提升服務品質。對於未來研究者可以內部員工為調查對象，了解其對服務企業的服務品質或採個案研究深入分析。

關鍵字

服務品質 ； 餐食品質 ； 婚宴場景 ； 消費滿意度

並列摘要

For the time being of Banquet Marketing in Taiwan, Banquet Catering is booming for the hotel industry, owner will focus on any condition to demand themselves. No matter hardware, software service and food quality and so on, they work very hard to create good memory for the host and guest and catch the wedding business from the customer.
The purpose of this study is Banquet Catering divide into three dimensions, including Banquet venue, food and service quality. The research participants satisfaction of wedding party. For the purpose of this study 1.To analysis owner offer wedding venue decoration and equipment of service quality different form customer satisfaction. 2. Research owner offer wedding venue decoration and equipment of service quality and satisfaction. 3. Research effect of wedding venue, food and service quality for the customer.
The statistical results indicate that:
1.The respondents that wedding venue have more agreement on customer satisfaction.
2.The respondents that food quality have more agreement on customer satisfaction.
3.The respondents that service quality have more agreement on customer satisfaction.
4.The respondents that wedding venue, food and service quality have more agreement on customer satisfaction suggestion for research.
The purpose of Suggest
1.To enrichment of wedding equipment.
2.To became mordernized concept of food quality.
3.To promote service quality, for the future reseracher the respondants are internal staff which know service quality of company, use personal research and deeply analysis.

Key word : wedding venue, food quality, service quality, customer satisfaction

並列關鍵字

customer satisfaction ； service quality ； food quality ； wedding venue

參考文獻

一、中文部分

內政部統計查詢網(結婚登記對數)http://statis.moi.gov.tw

內政部統計處(出生率結婚年齡)http://www.moi.gov.tw

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