嘉義縣朴子市社區意識與社區休閒活動行為意向之研究

The Study of Community Consciousness and Community Leisure Activities Behavior Intention in Puzi City, Chiayi County

黃謙元(Chien-yuan Huang)

指導教授 ： 朱瑞淵 ； 黃有傑

朝陽科技大學/管理學院/休閒事業管理系/碩士(2011年)

摘要

摘 要
行政院於1994年正式實施「社區總體營造」計畫，歷經近二十年之推動，其以「由下而上」、「居民參與」、「社區自主」與「永續經營」等原則，鼓勵發掘社區內的資源，解決社區生活空間、社區產業等問題，而社區意識與社區休閒在社區總體營造中佔有極重要的角色。
本研究旨在以社區休閒與社區意識的角度，來探討嘉義縣朴子市地區居民的社區休閒活動行為意向是否可提振社區意識，並以計畫行為理論中的三個變數「社區意識(態度)」、「主觀規範」、「知覺行為控制」進行居民對社區休閒活動的行為意向，透過問卷調查的方式進行420份問卷的發放，總計回收388份有效問卷，有效回收率達92.38％。本研究採用SPSS17.0版統計軟體，以描述性統計、獨立樣本t檢定、單因子變異數分析和多元迴歸分析方法進行分析。重要結果如下，當社區休閒活動行為意向愈高時居民的社區意識也相對愈高，其解釋社區意識變異量達46.3％。
而以計劃行為理論模式用來解釋與預測社區居民休閒活動行為意向，在社區意識、主觀規範、知覺行為控制對休閒活動行為意向的解釋變異量達70.1％。表示社區意識、主觀規範、知覺行為控制對休閒活動行為意向有顯著的影響，且社區休閒活動與社區意識有顯著的影響。
基於以上驗證結果，建議相關縣市政府機關及社區營造發展組織，除了提供多元的社區休閒活動之外，更要鼓勵社區居民實際參與社區休閒活動，不但讓自己從事工作以外有意義及成就感的事，更讓人從社區休閒活動中體驗到自由與滿意，進而促進人際互動與身心健康，不但凝聚社區意識，也提升社區的生活品質。

關鍵字

社區總體營造 ； 計畫行為理論 ； 休閒參與

並列摘要

Abstract
Being carried out for nearly twenty years, The Executive Yuan officially brought the plan of “The Development and Cultural Revival of Community” into effect in 1994, which was on the basis of principles like “bottom up”,”people participation ”, “community autonomy” and “sustainable management” to encourage people to explore community resources and solve the problems of community living space and community industry. Both community consciousness and community leisure activities played important roles in the development and cultural revival of community.
The main purpose of this study was to discuss if people’s intention of cummunity leisure activities could promote the community cousciousness from the sight of community leisure and community consciousness. The researcher used three variables of“Theory of Planned Behavior”, which included “Community Consciousness (Attitudes)”, “Subjective Norm” and “Perceived Behavioral Control”, to understand people’s intention toward community leisure activities. I use the questionnaires to research, there were 420 questionnaires given out, and 388 effective ones returned. The retrieved probability was 92.38%. This collected data were analyzed with respects to descriptive statistics, independent sample t test, one-way ANOVA, and multiple regression analysis with the use of SPSS program (Windows 17.0). Some important findings of this study was as follows:
1. When the intention of community leisure activities were higher, people’s community consciousness were relatively higher,too. The explained variance of community consciousness reached to 46.3%.

2. By using the “Theory of Planned Behavior” to explain and predict the intention of community leisure activities, the explained variance of community consciousness, subjective norm and perceived behavioral control to the intention of leisure activities reached to 70.1%.
It meaned that community consciousness, subjective norm and perceived behavioral control had obvious influence to the intention of leisure activities, and so did between the community consciousness and community leisure activities.
Based on the results above, several suggestions have been made to the related administration and the development and cultural revival of community organizations. That is, in addition to providing the diverse community leisure activities, they also need to encourage people to participate in those activities more. That will make people do something meaningful, acquire the sense of achievement, and experience the liberty and satisfaction to promote the interpersonal relationship and the health from commuity leisure activities besides work. Then, the community consciousness will be gathered, and the life quality will be also promoted.

並列關鍵字

Theory of Planned Behavior ； leisure participation ； The Development and Cultural Revival of Communit

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