銀髮族溫泉保健旅遊態度與旅遊阻礙之研究

A Study of Hot Spring on Wellness Travel Attitude and Travel Constraints for the Seniors

賴芳珮(Fang-pei Lai)

指導教授 ： 黃有傑

朝陽科技大學/管理學院/休閒事業管理系/碩士(2012年)

摘要

國內銀髮族人數已達聯合國世界衛生組織所訂的高齡化社會指標而銀髮族休閒旅遊市場成為未來旅遊市場中重要的區塊，人口結構老化、所得的增加等等背景因素，使得保健觀念日漸成熟。
本研究主要目的在探討中部地區55歲以上的受訪者溫泉旅遊態度各構面與溫泉旅遊阻礙之關係，以問卷調查法為主要研究工具，共回收有效問卷339份，採用信度分析、描述性統計、獨立樣本t檢定、單因子變異數分析等方法來分析受訪者的社經背景、溫泉旅遊態度、溫泉旅遊阻礙及溫泉旅遊認知等構面之現況，迴歸分析探討溫泉旅遊態度對溫泉旅遊阻礙影響模式，研究結果顯示：
一、 受訪者社經背景不同，其溫泉旅遊態度各構面與溫泉旅遊阻礙溫有顯著差異。
二、 銀髮族溫泉旅遊認知層面對溫泉旅遊情感層面有正向影響；銀髮族參與溫泉旅遊情感層面對溫泉旅遊行為層面有正向影響；銀髮族參與溫泉旅遊情感層面對溫泉旅遊行為層面有正向影響。
三、 銀髮族參與溫泉旅遊休閒阻礙對溫泉旅遊情感層面與行為層面不具有中介效果。
基於以上驗證結果，建議相關單位以下三點
一、 建議溫泉業者、相關機構可以多加強宣導溫泉效能以及溫泉保健等相關知識提供給民眾了解，讓溫泉具有保健功效之健康觀念加以推廣並且宣導，增強國人注重日常生活中保健想法。
二、 可以推出相關配套措施或是異業結盟，例如各地區業者可配合醫療診所進行健檢後前往溫泉區域進行溫泉保健旅遊或是結合當地美食發展出多項活動的異業結盟，讓溫泉保健旅遊發展更加完善。
三、 在行銷方面可加強對於溫泉保健的角度，讓銀髮族或國人提高對於溫泉保健旅遊的興趣，以藉此提高對於溫泉保健旅遊的滿意度，進而提升口碑。

關鍵字

休閒阻礙 ； 休閒態度 ； 銀髮族

並列摘要

The number of domestic seniors reached the United Nations World Health Organization set the aging society indicators seniors leisure and tourism market into the future tourism market block, the aging population structure, the resulting increase in background factors, health concepts maturing .
The main purpose of this study was to investigate the spa tourism attitude of the central region of respondents over the age of 55 dimensions and spa tourism hinder the relationship to the questionnaire as the main research tool, a total of 339 valid questionnaires, the use of reliability analysis, description statistics, independent sample t test, one-way ANOVA analysis methods to analyze the socio-economic background of the respondents, the current status of the spa tourism attitude, spa tourism, impede and spa tourism cognitive dimensions, regression analysis to explore the hot springs tourism attitude on the Hot Springs tourism hinder the impact mode, the results show that:
Respondents socio-economic backgrounds are different, and its hot springs tourism attitude dimensions hinder significant differences in temperature and spa tourism.
Positive effects; Second, the cognitive level of seniors spa tourism spa tourism on an emotional level, the participation of senior citizens Hot Spring Tourism on an emotional level has a positive impact on the level of spa tourism behavior; senior citizens to participate in the Hot Springs Tourism emotional level, level of spa tourism behavior have a positive impact.
Third, the senior citizens to participate in spa tourism and leisure partial mediating effects hinder the spa tourism emotional and behavioral dimensions.
Verify the results above, it is recommended that the relevant units of the following three
One, it is recommended spa industry, the relevant agencies can place more emphasis on knowledge of the effectiveness of advocacy spa and hot tub, health care provided to the public to understand, so that the hot spring health concept of health effects to the promotion and advocacy, and enhance people pay attention to the idea of health in everyday life.
Can introduce related measures or cross-industry alliances, such as regional businesses with the medical clinic health examination at the Hot Springs area spa health tourism, or a combination of local dishes to the development of a number of activities, cross-industry alliances, so that the hot spring health tourism the development of more perfect.
Marketing can enhance the perspective of the hot spring health care, senior citizens or people to raise interest in health tourism hot springs in order to enhance the satisfaction of the health tourism hot springs, and thus enhance the reputation.

並列關鍵字

leisure constraints ； leisure attitude ； Seniors

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