印刷產業的文化,傳遞著許多年來的歷史,然而近幾年來台灣經濟不景氣的影響、產業的外移、廠商間的削價競爭以及電子化影響,企業對生產印刷品的產量逐年地降低,使得印刷產業面臨生存的問題,進而影響印刷廠商投入機台設備、開發新產品、人才培訓以及是否在持續擴大等考慮因素,這樣的惡性循環,導致印刷產業的生產量逐漸下滑。在這艱鉅的環境下生存,成為印刷產業面臨轉型的臨界點。 本研究採用個案分析法,以個案印刷廠作為研究對象,透過運用產業外部分析的PEST分析、五力分析,產業外部的價值鏈分析及SWOT分析,可知個案廠商面臨設備汰新能力低、人才銜接不力、無推廣方式、國內銷售的縮減、經營成本等問題。未來將朝著添購自動化設備、架設網站以及策略聯盟的策略,為開拓新的發展局面。
The culture of printing industry has been passed down for many years of history. Because of Taiwan’s economy is depressed, the transfer of industry, the price competition of manufacturer and the impact of electronic, enterprise decreased the printing production year after year. Therefore, the printing industry faces with survival problem, which let printing manufacturers consider machine equipment, develop new products, cultivation of talent and considering of expansion. The vicious cycle causes the production of printing industry falling gradually. To survive in this difficult environment has become the critical point of the printing industry. The method to carry out this study was using case study method, and the printing manufacture is as a research subject. We can know that printing manufactures faces poor equipment, talent connection, promotion method, sales declined and operation cost, through PEST analysis, five forces analysis, value chain analysis and SWOT analysis. In the future, printing manufacture should purchase automation equipment, build the website and try to strategic partnership with others.