探討電子商務的技術生態-專利引用觀點

Explore Technology Eco-system in E-commerce–Perspective of Patent Citation

洪于珺(YU-CHUN HUNG)

指導教授 ： 張友信

朝陽科技大學/管理學院/行銷與流通管理系/碩士(2020年)

摘要

本研究主要利用專 利引用觀點來探討 電子商務的技術生態， 透過專利檢索之方式，彙整出電子商務之專利資料庫， 並使用專利共引分析方法來了解被引證專利之間的關係， 接著進行因素分析，使技術分類，透過人工判讀的方式將每一群專利依照技術命名。
研究結果顯示電子商務之技術可分為10群，分別是 1.商務金流 2.數據整合 3.電子拍賣 4.訊息分類 5.檔案編碼傳輸 6.特徵分析 7.個資保護 8.網站設計 9.第三方支付 10.訊息保護。在電子商務中 以上這些技術已被廣泛運用，故本研究將 結果提供給正在應用電子商務平台的相關人士，及未來準備投資電子商務平台的相關人士。

關鍵字

電子商務 ； 專利引用分析 ； 技術生態 ； 專利共引用分析

並列摘要

This research mainly uses the patent citation perspective to explore the technical ecology of e-commerce. The patent database of e-commerce is aggregated from USPTO, and the patent co-citation approach method is used to understand the relationship between cited patents. The classified technological groups by factor analysis are labelled according to technological characteristics through manual interpretation.
The results shows that the technologies of e-commerce can be divided into ten groups, respectively like: 1. Business cash flow 2. Data consolidation 3. Electronic auction/Internet auction 4. Message classification 5. File encoding transmission 6. Characteristic analysis 7. Personal information protection 8. Website design 9. Third-party payment 10. Information protection. These technologies have been commonly applied in e-commerce areas. This study will provide the results to those who are applying e-commerce platforms and ready to invest e-commerce platforms in the future.

並列關鍵字

e-commerce ； patent citation analysis ； technology ecology ； patent co-citation approach

參考文獻

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