Facebook在這幾年內快速崛起,全球有近十億人在使用,且人們花時間參與Facebook的時間越來越長,透過Facebook提升使用者的幸福感變成一個重要課題,若能瞭解Facebook與幸福感之間的關係,透過改進Facebook功能,增進其幸福感,也能夠促進社會和諧。 因此本研究以社會支持觀點來探討使用者在Facebook的幸福感與寂寞感,本研究的目的為在Facebook中:(1)使用者是否能藉由自我揭露來獲得社會支持;(2)使用者獲得的社會支持是否能增進幸福感;(3)使用者獲得的社會支持是否能降低寂寞感;(4)趣味性是否能增進幸福感。 本研究以自我揭露、社會支持(工具支持、情緒支持、訊息支持)、幸福感(心理健康、自我肯定、生活滿意)、趣味性和寂寞感等構面,建立研究模型。以Facebook的使用者為研究對象,以網路問卷調查方式,在BBS-PTT (Bulletin Board System- Professional Technology Temple)發佈問卷,並提供禮卷抽獎,鼓勵網友們填寫,共有451份有效問卷,使用統計軟體SPSS、LISREL、SmartPLS來分析問卷。 本研究結果發現,在Facebook上的自我揭露對於工具支持、情緒支持與訊息支持是有顯著正面影響,工具支持對於心理健康及生活滿意有顯著正面影響,情緒支持對於心理健康、自我肯定及生活滿意有顯著正面影響,趣味性對於心理健康與自我肯定有顯著正面影響,其餘皆無顯著影響。 本研究的貢獻為下列五點:(1)以往社會支持大多皆在現實生活中探討,而本研究將其應用在網路世界裡;(2)以往社會支持為大的方向,本研究細分為工具支持、訊息支持與情緒支持做為研究;(3)以往的幸福感皆是在現實層面中探討,但本研究將幸福感應用至網路虛擬世界做為研究;(4)以往幸福感為大方向的探究,本研究分為心理健康、自我肯定、生活滿意三類;(5)將個人在Facebook中的互動之過程,建立出模型,將個體在Facebook的整個互動行為更加的具體化。
The population about one billion using Facebook increases rapidly recent years. Therefore, exploring and enhancing user’s subjective well-being in Facebook has become an important topic. This study explores subjective well-being and loneliness on Facebook in a perspective of social support. The purposes of this study are to explore the following topics in Facebook: (1) Whether self-disclosure influences social support; (2) Whether social support obtained by user enhances subjective well-being; (3) Whether social support obtained by user reduces loneliness; (4) Whether playfulness enhances subjective well-being. This study established a model which includes self-disclosure, social support (instrumental support, emotional support, informational support), subjective well-being (mental health, self-affirmation, life satisfaction), playfulness and loneliness. We adopted network survey which was conducted in the platform of BBS-PTT, and provided vouchers to encourage user to fill in our questionnaires. There were 451 validated questionnaires collected, and the collected questionnaires were analyzed by SPSS, LISREL, SmartPLS. This study reported the significant relationship between self-disclosure, instrumental support, emotional support and informational support; and instrumental support, mental health and life satisfaction; emotional support, mental health, self-affirmation and life satisfaction; and playfulness, mental health and self-affirmation; insignificant relationship between other variables. The five contributions of this study are: (1) Past social support studies explored social support in real life, but our study explore social support in Internet environment; (2) Social support in the past studies was seen as a whole construct, but this study divides it into three sub constructs: instrumental support, emotional support, and informational support; (3) Past studies explored subjective well-being in real life, but this study explores subjective well-being in Internet environment; (4) Subjective well-being in the past studies was seen as a whole construct, but this study divides it into three sub constructs: mental health, self-affirmation, and life satisfaction; (5) This study symbolizes the process of user interaction in Facebook to an intact model.